Competitive dynamics in a multi-sided mobile payment platform market: an agent-based modeling perspective
Muhammad Adeel Zaffar,
Ram Kumar,
Kexin Zhao
Abstract:PurposeThe purpose of this research is to develop a comprehensive model to better understand competitive dynamics between mobile payment providers in a multi-sided market featuring customers and merchants. This is undertaken by modeling customers performing financial transactions with merchants while two mobile payment systems (MPS) providers deploy different strategies to compete for market share.Design/methodology/approachThe authors developed an agent-based simulation model using the NetLogo environment. Th… Show more
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