“…This study explored Bumiputera SMEs entrepreneurial orientation (EO) as one of the entrepreneurship strategy to enhance the performance (Hitt, Ireland & Hoskisson, 2003;Miller, 1983;Wheelen & Hunger, 2002). The dimensions of EO in this study was the firm-level construct adopted from Khandwalla, (1977), Miller and Friesen (1982), Miller (1983), Covin and Slevin (1989), Stevenson and Jarillo (1990), Covin and Covin, (1990), Naman and Slevin (1993), Lumpkin and Dess (1996), and Miles, Covin and Heeley, (2000).…”