“…Recent literature includes, among other topics, studies regarding the influence of social networks in innovation (Ahuja, 2000), in the creativity of managers who occupy bridging positions between groups in a network (Burt, 2004), in marketing (Achrol and Kotler, 1999) and in sales practice (Plouffe et al, 2004;Sparks and Schenk, 2006;Ü stüner and Godes, 2006), in knowledge transfer (Dyer and Hatch, 2006), in work organizations (Labianca and Brass, 2006), in intra-organization knowledge creation (Hansen, 1999;Tsai, 2001;Yli-Renko et al, 2001), in generating ''communities of practice'' (Cross et al, 2006;Fox, 2000), in fostering interpersonal citizenship behavior (Bowler and Brass, 2006), in personal selling (Seevers et al, 2007), and in innovative capability (Chen and Wang, 2008;Gloor et al, 2008, Hung et al, 2008. Other topics cover firm-stakeholder networks (Boutilier, 2007;Rowley, 1997), networking among firms (Mehra et al, 2001;Zang, 1999), networks of leaders (Mehra et al, 2006), the impact of business networks on communities (Besser et al, 2006), and others.…”