Competitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis

Aday, James Brian; Phelan, Kelly Virginia

doi:10.1080/19368623.2014.905815

Cited by 9 publications

(5 citation statements)

References 17 publications

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“…Within certain market domains, the prevalence of numerous brand entities can lead to a state of market oversaturation, thereby imparting formidable challenges upon prospective entrants in their quest to carve a niche for themselves. This market phenomenon is fundamentally driven by the commanding presence of well-established brands, which typically enjoy a competitive edge owing to their wide-ranging recognition and substantial market share (Aday & Phelan, 2015). To adequately understand the dynamics at play in such saturated market segments, it is imperative to delve deeper into the implications of brand recognition and market share on both established and budding entities.…”

Section: Sustainability Brandingmentioning

confidence: 99%

The Usefulness of Branding in Agricultural Marketing

MUNTEANU

2024

AERD

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The post-pandemic landscape has ushered in significant changes in food and agricultural markets, with a call from policymakers for proactive transformation towards a climate-neutral, digital, and inclusive food sector. Despite policy recommendations, market trends are primarily shaped by consumer behaviour, and many consumers remain hesitant to embrace circular economy practices and sustainability paradigms. Thus, policymakers must consider consumer preferences and willingness to change consumption patterns. In this context, branding emerges as a crucial tool in agricultural marketing, capable of influencing consumer preferences and promoting agricultural products, contributing to the sector's overall success. A traditional view of agricultural marketing involves the logistics of moving products from farms to consumers. However, in this evolving landscape, branding transcends mere logos and slogans, encompassing the holistic image, reputation, and perception of agricultural products. This article explores the role of branding within the agricultural supply chain and delves into the importance of branding by examining strategies and case studies in agricultural markets. It also underscores the challenges in agricultural branding while offering potential solutions.

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Section: Sustainability Brandingmentioning

confidence: 99%

The Usefulness of Branding in Agricultural Marketing

MUNTEANU

2024

AERD

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“…Flash sale in e-commerce can be interpreted as an intermediary in a purchase that is used as a means of promotion and distributing goods such as electronics, clothing, etc. with a large discount range (Piccoli, 2012;Sigala, 2013;Aday, 2015). Flash sale is a well-known ecommerce marketing mode in which branding companies (especially those based online) sell a limited number of new products or services at low prices or discounts within a certain period of time before the normal sales period (Zhang, 2018).…”

Section: Flash Salementioning

confidence: 99%

The Influence of Live Sale and Flash Sale on Repurchase Intention in the New Normal Era on Shopee Customers in Padang City

Wardi

2022

bmr

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This study aims to analyze (1) the effect of live sales on repurchase intentions of Shopee customers in Padang City in the new normal era. (2) The effect of flash sale on repurchase intention of Shopee customers in Padang City in the new normal era. The purpose of this study was to determine the effect of live sales and flash sales on repurchase intentions in the new normal era for Shopee customers in Padang City. This type of research is descriptive quantitative with multiple regression analysis. The population in this study were all Shopee customers in Padang City and the sample in this study were Shopee customers in Padang City who had shopped at least twice during the new normal era and registered on Shopee user accounts. The number of samples in this study were 60 respondents. Data was collected through online questionnaire distribution and data processing was done through SPSS software. The results of this study indicate that (1) Live sale has a positive and insignificant effect on repurchase intentions of Shopee users in Padang City in the new normal era. (2) Flash sale has a positive and significant effect on repurchase intention of Shopee customers in Padang City in the new normal era.

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“…Bu nedenle, tüketicilerin turizm ürünlerine ilişkin karar verme süreci daha uzun olma eğilimindedir (Lu vd., 2016). Elektronik ticaretteki son teknolojik gelişmeler, tüketicilerin turizm ürünleri ve hizmetleri için karar verme şeklini büyük ölçüde değiştirerek ziyaretçilerin karar verme sürecini kolaylaştırmıştır (Aday ve Phelan, 2015;Choi vd., 2016).…”

Section: çEvrimiçi Ziyaretçi Yorumlarıunclassified

Türkiye’deki Gastronomi Temalı Müzelere Yönelik Çevrimiçi Ziyaretçi Deneyimlerinin İncelenmesi

Gök

Şalvarcı

2021

Seyahat Ve Otel İşletmeciliği Dergisi

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Today's digital revolution affects museums both directly and indirectly in many ways. One of these effects is comments made by individuals visiting museums online. Accordingly, the purpose of this study is to examine the comments on gastronomy museums on the TripAdvisor website. The obtained comments were analyzed with the qualitative analysis method in Nvivo 11 program. The comments were collected under 6 main themes and 46 codes. According to the research findings, the most comments are under the Aesthetics theme, while the least number of comments are under the Employees theme. The theme of Aesthetics, which symbolizes the physical structure of gastronomy museums, is very important for visitors, followed by Escape Experience, Education, Negative Comments, Historical Reminders and Employees.

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Competitive Advantage or Market Saturation: An In-Depth Comparison of Flash-Sale Sites Through Content Analysis

Cited by 9 publications

References 17 publications

The Usefulness of Branding in Agricultural Marketing

The Usefulness of Branding in Agricultural Marketing

The Influence of Live Sale and Flash Sale on Repurchase Intention in the New Normal Era on Shopee Customers in Padang City

Türkiye’deki Gastronomi Temalı Müzelere Yönelik Çevrimiçi Ziyaretçi Deneyimlerinin İncelenmesi

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