Competitive Advantage as Mediator of Good Corporate Governance and Green Corporate Social Responsibility for Stakeholder Satisfaction at Subholding of Pertamina Hulu Energi Regional 1 Sumatra

Abstract

The purpose of this research is to analyze competitive advantage as mediator of good corporate governance and green corporate social responsibility for stakeholder satisfaction at Subholding of Pertamina Hulu Energi Regional 1 Sumatra. This type of research in this research is quantitative research. The population in this study are people who live around the operational area of the Pertamina Hulu Energi work area which are located in 5 regencies and cities on the Island of Sumatra which are part of regional 1 of Pertamina Hulu Energi. By using the simple random sampling approach, so that based on the calculation above the number of samples to be taken is 190 people. The collection of questionnaires is carried out using the Google Form, and the number of filled questionnaires is obtained by 218 respondents. This study uses a structural equation modeling (SEM)-partial least squares (PLS) analysis technique. The results of the study show that good corporate governance has a significant effect on competitive advantage at Subholding of Pertamina Hulu Energi Regional 1 Sumatra. Green corporate social responsibility has a significant effect on competitive advantage at Subholding of Pertamina Hulu Energi Regional 1 Sumatra. Good corporate governance has a significant effect on stakeholder satisfaction at Subholding of Pertamina Hulu Energi Regional 1 Sumatra. Green corporate social responsibility has no significant effect on stakeholder satisfaction at Subholding of Pertamina Hulu Energi Regional 1 Sumatra. Competitive advantage has a significant effect on stakeholder satisfaction at Subholding of Pertamina Hulu Energi Regional 1 Sumatra. Competitive advantage can mediate effect of good corporate governance and green corporate social responsibility on stakeholder satisfaction at Subholding of Pertamina Hulu Energi Regional 1 Sumatra. Keywords: Good Corporate Governance, Green Corporate Social Responsibility, Competitive Advantage, Stakeholder Satisfaction