2018
DOI: 10.3390/joitmc4020017
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Competitive Advantage and Its Impact on New Product Development Strategy (Case Study: Toos Nirro Technical Firm)

Abstract: Although new product development and its importance for companies as a new approach is accompanied by risks, identification of competitive advantage factors can be helpful for managers in reduction of decision-making risks. The Toos Nirro technical firm is a leading company in meeting the demands of its industry in Iran as it is one of the most effective manufacturing centers in Iran, which is committed to complying with modern standards and taking advantage of the latest scientific achievements and transfer o… Show more

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Cited by 66 publications
(50 citation statements)
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“…The fourth paper analyzes the influence of a firm's capability and the dyadic relationship of the knowledge base on ambidextrous innovation in biopharmaceutical M&As, and is related to the intrapreneurship leading culture for open innovation dynamics in Figure 4. In addition, it addresses the systems thinking perspective and the integration of exploration and exploitation [106][107][108].…”
Section: Organizational Entrepreneurship Leading Culture For Open Innovation Dynamicsmentioning
confidence: 99%
“…The fourth paper analyzes the influence of a firm's capability and the dyadic relationship of the knowledge base on ambidextrous innovation in biopharmaceutical M&As, and is related to the intrapreneurship leading culture for open innovation dynamics in Figure 4. In addition, it addresses the systems thinking perspective and the integration of exploration and exploitation [106][107][108].…”
Section: Organizational Entrepreneurship Leading Culture For Open Innovation Dynamicsmentioning
confidence: 99%
“…Based on the AHP method and the entropy method, this paper evaluates the essential patent risk factors which are compared from the perspective of sustainable technology innovation. A competitive advantage is helpful to reduce the risk of product development strategy [58], therefore, enhancing IP management capability is an effective way to prevent patent risk [59]. Furthermore, the weight values used in our analysis indicate the priority sequence of patent risk factors, which guide decision-makers in enterprises to generate corresponding strategies.…”
Section: Discussionmentioning
confidence: 99%
“…Competitiveness is the edge an organisation has over rival organisation through the provision of a product of superior quality at a reduced price and provision of a product with higher benefit (Hosseini et al, 2018). It is a situation where consumers esteem the product of an organisation above its rivals; therefore, for an organisation to be ahead of competitors, the organisation must add value to processes fostering its accomplishment and advancement.…”
Section: Competitivenessmentioning
confidence: 99%