2023
DOI: 10.5897/ajbm2023.9464
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Competitive action-response strategies of mobile network operators in sub-Saharan Africa

Dike Max,
Iddy Judith

Abstract: Mobile telecommunication firms have increasingly found Sub-Saharan Africa to be a favorable location for business and investment. We explore the competitive actions and responses of the multinational MNOs in three of the leading sub-regional markets: Kenya, Nigeria, and South Africa based on the conventional content analysis of online-sourced data from the time the first major competitive move was made in each market until 2015. Our findings suggest that smaller, later-entrant operators seeking enhanced subscr… Show more

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