2004
DOI: 10.1177/073953290402500103
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Competition, Circulation and Advertising

Abstract: LlCYis a professo r in the School of Jou rnalism at Michi gan State Umvcrstty. Hi.' has resea rch ed media economics for mo re than 20 years and has prod uced mort' tha n 80 refereed journal ar ticles an d conference pap ers on the top ic. s!acy@msu,l'du. Ma rti n is an a~sis t.lIll pWieSS\lr in till' Grady Co llege of Jou rnalism and Mass Comm unica tion at the University of Gt'orgia, and holds a doctorate from Michiga n Sta te University. I lis resea rch inter est s inclu de eco nom ic an d organiz<1ti(lIla!… Show more

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Cited by 42 publications
(25 citation statements)
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“…Large size indicates resources are available for innovation, as does public investment. However, the impact of public investment is more complex; profit motive by shareholders may lead to newsroom cuts (Lacy and Martin, 2004), but it may also lead to an emphasis on marketing outreach (Beam, 1996).…”
Section: Research Questionsmentioning
confidence: 99%
“…Large size indicates resources are available for innovation, as does public investment. However, the impact of public investment is more complex; profit motive by shareholders may lead to newsroom cuts (Lacy and Martin, 2004), but it may also lead to an emphasis on marketing outreach (Beam, 1996).…”
Section: Research Questionsmentioning
confidence: 99%
“…I'm not sure I would re-subscribe to it.'' 12 In all, the responses above suggest the answer to the first research question is that while many respondents missed the newspaper once it had gone, after time this sense of loss had dissipated.…”
Section: Resultsmentioning
confidence: 93%
“…If it's on A2, it's more important than A22.'' In all, respondents 12 Interestingly, the AJC has returned recently to the Athens-area market through a delivery contract with the local daily newspaper. 13 The newspaper offered a paid version in pdf format delivered electronically as well as the web site, which was free.…”
Section: Resultsmentioning
confidence: 97%
See 1 more Smart Citation
“…9. Their approach relied on the finding of Lacy & Martin (2004) that the relief in inter-media competitive pressure is captured by an increase in the newspaper's share of total advertising revenues, and that intensified intra-media competition is reflected in the increase in the ratio of advertising revenues to circulation revenues. The latter was originally proposed by Kind, Nilssen & Sørgard (2005).…”
Section: Discussionmentioning
confidence: 99%