Competition, Circulation and Advertising

Abstract

LlCYis a professo r in the School of Jou rnalism at Michi gan State Umvcrstty. Hi.' has resea rch ed media economics for mo re than 20 years and has prod uced mort' tha n 80 refereed journal ar ticles an d conference pap ers on the top ic. s!acy@msu,l'du. Ma rti n is an a~sis t.lIll pWieSS\lr in till' Grady Co llege of Jou rnalism and Mass Comm unica tion at the University of Gt'orgia, and holds a doctorate from Michiga n Sta te University. I lis resea rch inter est s inclu de eco nom ic an d organiz<1ti(lIla! influences Oil the beha vior of newspapers and ot her me d ia orga nizations. I it' wo rked for 12 years as a reporter and edi tor at Tilt' Tampa Trilllll1t'. hjmart in®Uga.edu .

Institutionalism, News Organizations and Innovation

“…Large size indicates resources are available for innovation, as does public investment. However, the impact of public investment is more complex; profit motive by shareholders may lead to newsroom cuts (Lacy and Martin, 2004), but it may also lead to an emphasis on marketing outreach (Beam, 1996).…”

The E-Reader as Replacement for the Print Newspaper

“…I'm not sure I would re-subscribe to it.'' 12 In all, the responses above suggest the answer to the first research question is that while many respondents missed the newspaper once it had gone, after time this sense of loss had dissipated.…”

“…If it's on A2, it's more important than A22.'' In all, respondents 12 Interestingly, the AJC has returned recently to the Athens-area market through a delivery contract with the local daily newspaper. 13 The newspaper offered a paid version in pdf format delivered electronically as well as the web site, which was free.…”

“…Bentley identified social integration as an important reason for reading the newspaper, of feeling a part of the community, but he added that ''one cannot understate the hardto-quantify 'comfort' value of newspaper reading.'' 4 Indeed, readers typically do not change their media consumption habits unless some dramatic event forces that change [12].…”

The Growth of Leading Regional Newspapers

“…9. Their approach relied on the finding of Lacy & Martin (2004) that the relief in inter-media competitive pressure is captured by an increase in the newspaper's share of total advertising revenues, and that intensified intra-media competition is reflected in the increase in the ratio of advertising revenues to circulation revenues. The latter was originally proposed by Kind, Nilssen & Sørgard (2005).…”