Competing for legitimacy in the place branding process: (re)negotiating the stakes

Reynolds, Laura; Koenig‐Lewis, Nicole; Doering, Heike; Peattie, Kenneth John

doi:10.1016/j.tourman.2022.104532

Cited by 8 publications

(12 citation statements)

References 55 publications

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“…The participant discusses the multifaceted role of local audiences, as simultaneously consumers (with spending power) and producers (with authentic lived-experiences) of the place brand. Of particular relevance to this paper, is the indication that the value attached to possessing and sharing local knowledge is intensifying: Previous studies explain how local knowledge attracts recognition and legitimacy, which can be traded for entry and involvement in the web of actor exchanges and interactions inherent for participatory place branding (Aitken and Campelo, 2011;Hanna and Rowley, 2015;Reynolds et al, 2022). The current study indicates that the legitimacy gained by possessing local knowledge is continuing to rise, facilitating local actors' justification for more active involvement in place branding processes.…”

Section: Cultivating Place (Brand) Attachmentmentioning

confidence: 70%

“…Warren et al (2021) investigate how place promoters negotiate legitimacy and influence over policy and promotional outcomes. Reynolds et al (2022) investigate how multiple groups compete for legitimacy, showing how potential participatory gains are often countered by those equipped with the resource and knowledge to renavigate the place branding fields.…”

Section: Antecedents Of Actor Agencymentioning

confidence: 99%

“…To better understand why differences in participation prevail, studies have begun to explore actor agency and the ways in which it can be gained and lost across the place branding process. An emerging thread appearing across a number of these studies is a focus on actors’ capacity to obtain and advance legitimacy for their claims (Pedeliento and Kavaratzis, 2019; Reynolds et al , 2022; Warren et al , 2021). Studies observe a tendency to favour top-down notions of legitimacy, attributed to those actors and activities aligned with top-down brand ownership (Pedeliento and Kavaratzis, 2019).…”

Section: Introductionmentioning

confidence: 99%

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COVID-19 and the participatory place branding impasse: a study of actor agency

Reynolds¹

2023

JPMD

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Purpose This paper aims to investigate the impact of the COVID-19 pandemic on participatory place branding processes and, in particular, on multiple actors’ ability to build agency. Design/methodology/approach An in-depth qualitative inquiry of place branding processes in Cardiff (UK) was undertaken during the second wave of the COVID-19 pandemic. Semi-structured (online) interviews with 28 city representatives from the public, private and voluntary sectors are analysed using three-stage conceptual coding. Findings Five transitions in the meaning-making and engagement processes at the nexus of participatory place branding are identified: heightening value of the local environment; building and sharing local knowledge; embedding a sense of community into relational networks; innovating engagement channels; and blurring of roles and responsibilities. Combined, these demonstrate a cultivating place (brand) attachment and evolving logics around participation. Research limitations/implications Transitions in actor agency require monitoring over time, drawing on additional studies, wider samples and multidisciplinary frameworks. Practical implications Local knowledge and multi-actor networks are increasingly viewed as valuable assets, providing legitimacy for those in possession of these resources and for the brand. Practitioners, policy makers and community representatives should support innovative ways to involve and learn from local actors, including those not currently active across the place brand web. Originality/value Antecedents to actor agency are investigated, highlighting that during a period of disruption actors gained legitimacy for their participation by emphasising the value attached to localities, building place (brand) attachment and drawing on blurred place branding boundaries.

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Section: Cultivating Place (Brand) Attachmentmentioning

confidence: 70%

Section: Antecedents Of Actor Agencymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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COVID-19 and the participatory place branding impasse: a study of actor agency

Reynolds¹

2023

JPMD

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“…-brand creation and promotion of the tourism industry at the state level. This is noted in the study by L. Reynolds et al (2022). This refers to social capital (including travel service providers, tourism advocates, businesses and entrepreneurs, visitors, investors, tourism lobbyists, and community and resident groups), which considers the legitimacy that can be obtained by entities that work collectively, establish relationships, networks, and connections, develop and maintain group support.…”

Section: Resultsmentioning

confidence: 99%

Untitled

2022

Law. Human. Environment

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Рекомендовано до друку та поширення через мережу Інтернет Вченою радою Національного університету біоресурсів і природокористування України (протокол № 4 від 23 листопада 2022 р.) Свідоцтво про державну реєстрацію друкованого засобу масової інформації серії КВ 25123-15063 ПР від 17 лютого 2022 р. Журнал входить до переліку наукових фахових видань України Категорія «Б». Галузь наук -юридичні, спеціальності -081 «Право», 293 «Міжнародне право» (наказ Міністерства освіти і науки України від 17 березня 2020 р. № 409) Журнал представлено в міжнародних наукометричних базах даних, репозитаріях та пошукових системах:

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“…Recent theoretical advancement on the socio-cultural implications of the work of city branding has focused on city marketers as cultural intermediaries, who operate by exerting social and cultural forms of capital as legitimating forces, building credibility for their position in policy-value chains and influencing policy decisions in non-systemic ways (Reynolds et al , 2022; Warren et al , 2021; Warren and Dinnie, 2018). This positioning confers upon them a greater degree of power as the “boundary spanners” and relationship-holders among key stakeholder groups, thus playing an important role in the broader strategic brand and policy endeavour that occurs during normal times (Rinaldi et al , 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”

Warren,

Grigaliūnaitė

2023

JPMD

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Purpose This paper aims to delve into the interdependent connection between place branding and social capital, specifically focusing on how it contributes to uniting a city’s recovery efforts during times of crisis. By using the theoretical frameworks of social capital and cultural intermediation, the case study of Vilnius, Lithuania, exemplifies how cities can navigate through turbulent periods by prioritising the work of place marketers and their relationships in their strategic approach. Design/methodology/approach A qualitative, mixed method case study approach used four different methods of investigation, drawing on multiple sources of evidence, including a mix of interviews with key actors, content analysis, netnography and participant observation. Findings Go Vilnius, in collaboration with the City of Vilnius Municipality, leveraged existing stakeholder relationships and a strong common identification among political actors, promotional intermediaries, residents and city institutions to not only adapt to the unfolding crisis but to evolve its marketing, place-making, tourism and community engagement strategies to emerge as a more resilient, dynamic and animated city after the pandemic. Practical implications This case study demonstrates that a “network constellation” approach centralised around key stakeholder relationships held by marketing, tourism and promotional professionals is a crucial component in urban post-pandemic and emergency planning. Social implications By placing marketing professionals at the heart of crisis planning, cities can capitalise on the inherent social capital that is their key occupational resource and leverage their relationships with residents, the business community, international collaborators and the media for swift and maximum impact. Originality/value By identifying the “network constellations” that facilitated the institutionalisation of place branding activities in the face of both a local and global shutdown, this paper positions place marketers, acting as cultural intermediaries, at the centre of crisis planning and prevention strategies for anti-fragile cities of the post-pandemic future.

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Competing for legitimacy in the place branding process: (re)negotiating the stakes

Cited by 8 publications

References 55 publications

COVID-19 and the participatory place branding impasse: a study of actor agency

COVID-19 and the participatory place branding impasse: a study of actor agency

Untitled

Leveraging social capital to catalyse post-pandemic anti-fragility: the “Vilnius model”

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