Comparisons of Pre-Sale Strategies for a Fresh Agri-Product Supply Chain with Service Effort

Zhang, Huanyong; Xia, Huan; Pu, Xujin

doi:10.3390/agriculture10080324

Cited by 12 publications

(11 citation statements)

References 22 publications

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“…They proposed four basic models and coordination models and compared the decisions of retailers and third-party platforms when considering the possible strategies adopted by supply chain members. Zhang et al [12] and Han et al [13] studied the presale strategies of the suppliers that produce and sell fresh agricultural products to online retailers. Zhang et al [12] proposed the Stackelberg game model for each presale strategy to maximize revenue and determine optimal service levels and pricing decisions.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Zhang et al [12] and Han et al [13] studied the presale strategies of the suppliers that produce and sell fresh agricultural products to online retailers. Zhang et al [12] proposed the Stackelberg game model for each presale strategy to maximize revenue and determine optimal service levels and pricing decisions. Han et al [13] considered the presale strategies for a three-echelon supply chain, and adopted the Stackelberg game method to study the equilibrium strategies of the supplier-led supply chain under centralized and decentralized decision-making.…”

Section: Literature Reviewmentioning

confidence: 99%

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Optimal Ordering Policy for Retailers with Bayesian Information Updating in a Presale System

Quan¹,

Cho²

2021

Sustainability

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In this study, we investigate inventory allocation and pricing strategies for retailers by incorporating demand information into the issue of inventory allocation during the presale period. In a presale system, retailers offer presale goods at a price lower than the retail price. By offering products at a discount, retailers may attract additional demand. In addition, this system enables retailers to reduce the uncertainty of market demand and establish a strategy for inventory allocation based on the results of presales. A Bayesian approach was employed to analyze and update demand information, and inventory allocation was formulated as a newsvendor problem to determine the optimal policy that maximizes retailer profit. A numerical analysis was conducted to validate the effectiveness of the proposed strategy. Results suggest that the proposed strategies can support retailers by more accurately predicting demand and achieving higher profits with less inventory. Furthermore, retailers can experience greater benefits from risk-averse customers than from risk-neutral customers.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Optimal Ordering Policy for Retailers with Bayesian Information Updating in a Presale System

Quan¹,

Cho²

2021

Sustainability

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“…A fresh agricultural product has the same characteristic as deteriorating items as the time goes on [10]. Most studies describe the characteristics of deteriorating items under three different modes: (1) Quality deterioration [25][26][27][28][29][30], (2) the physical quantity deterioration [31][32][33][34][35] and, (3) both quantity and quality deterioration [2,4,[7][8][9]11]. Both quality loss and physical volume loss include the loss at any stage of the supply chain.…”

Section: Literature Reviewmentioning

confidence: 99%

Fresh Agricultural Products Supply Chain Coordination and Volume Loss Reduction Based on Strategic Consumer

Qiu

2020

IJERPH

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The reduction of fresh agricultural product volume loss throughout the supply chain system is of high importance due to their perishable nature and impact on society, the economy, and environment. In this paper, three models for two-stage pricing, coordination, and volume loss reduction of the supply chain where third-party logistics service providers and retailers act as a Stackelberg leader and a follower for fresh agricultural products are developed, taking into account both volume loss during transport and quality loss in retail in the presence of strategic consumers. The following results are drawn from the contract for sharing revenues and service costs: (1) The supply chain achieve coordination and the products are healthier for consumers; (2) the coordination leads to a reduction in the three types of volume losses simultaneously only if the lowest marginal costs of the supply chain occur under certain conditions; and (3) the increase in the service sensitivity coefficient, the increase in the freshness discount coefficient under certain conditions, the decrease in the consumer benefit discount coefficient under certain conditions, and the decrease in the price sensitivity coefficient lead to an increase in the profit of the supply chain and a reduction in the three types of volume losses.

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“…Yan et al [19] studied the optimal decision-making in addressing the agricultural supply chain's concern on the freshness of agricultural products. Zhang et al [20] compared the online and offline pre-sale strategy of fresh agricultural products based on service efforts. Mueller [21] analysed the impact of E-commerce on the agricultural product market from the perspective of supply chain and value chain.…”

Section: Introductionmentioning

confidence: 99%

Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce

et al. 2021

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In many countries, the governments support the development of local agriculture through subsidization. Subsidizing the sales of agricultural products through E-commerce channels is a way to support the development of agriculture in China. This study aims to develop a profit model and apply Stackelberg game theory to determine which type of subsidies and decision-making can provide the maximum benefits for agricultural products E-commerce supply chains. The results indicate that for both centralized decisions and decentralized decisions, the subsidizing to the agricultural cooperative is better than the subsidizing to consumers and no subsidization. The sales volume, preservation level, sales efforts, and overall profit of the agricultural products E-commerce supply chain are significantly higher. It suggests that the government should play a leading role to support the development of agricultural products E-commerce. This study contributes to agricultural research by developing a profit model to examine the effects of different government subsidy strategies on each member of the agricultural online shopping supply chain. Recommendations are provided for agricultural cooperatives, E-commerce platforms, and the government to improve the quality and sales of agricultural products through online shopping channels.

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Comparisons of Pre-Sale Strategies for a Fresh Agri-Product Supply Chain with Service Effort

Cited by 12 publications

References 22 publications

Optimal Ordering Policy for Retailers with Bayesian Information Updating in a Presale System

Optimal Ordering Policy for Retailers with Bayesian Information Updating in a Presale System

Fresh Agricultural Products Supply Chain Coordination and Volume Loss Reduction Based on Strategic Consumer

Research on Government Subsidy Strategies for the Development of Agricultural Products E-Commerce

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