“…The time between the initial exposure to the nutrient of interest and the development of an illness may be years or decades, 11,12 and (with some notable exceptions) 13 many nutrition‐related RCTs are concerned with manipulations of a single nutrient and for this reason may yield results that are not generalisable to the foods that people eat in everyday life 11 . Furthermore, as noted by Knights and Tapsell 14 in this issue of the journal, blinding in nutrition studies is often impractical 15 . It has therefore been suggested that a modified system be developed, which addresses the differences between nutritional and pharmacological studies 12 …”