Value creation is the rational goal of any organization. However, in a changing world, in terms of data, it is very difficult to find strategies to sustainably generate new value and improve operations. In this respect, generating value may mean revisiting some deeplyheld conceptions of different processes. For this, each organization has to ensure an efficient and updated management of value creation processes for both inter-organization and partners. Value chain (VC) is one of the key solutions to such dilemmas.