2020
DOI: 10.7160/aol.2020.120309
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Comparison of Fuzzy Multi-Criteria Decision-Making Methods to Rank Business Strategies and Marketing Resources

Abstract: Given the growing competition in domestic and international agricultural product markets, choosing a business strategy compatible with requirements of marketing resources can guide agro-food firms to maintain and enhance competitive advantages. However, this is not as simple as it seems because the decision-making criteria expressed in a fuzzy manner and the relationship between them can be hierarchical or network-based. Therefore, the main goal of this study was to select the most suitable business strategy a… Show more

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Cited by 5 publications
(3 citation statements)
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“…e characteristics of the evaluated object in a certain aspect can usually be reflected by a certain evaluation index. A series of interrelated evaluation indicators constitute the evaluation index system [6,7]. e evaluation index system reflects the characteristics of the evaluation object in various aspects as a whole by synthesizing the characteristics of the evaluation object reflected by each evaluation index.…”
Section: Introductionmentioning
confidence: 99%
“…e characteristics of the evaluated object in a certain aspect can usually be reflected by a certain evaluation index. A series of interrelated evaluation indicators constitute the evaluation index system [6,7]. e evaluation index system reflects the characteristics of the evaluation object in various aspects as a whole by synthesizing the characteristics of the evaluation object reflected by each evaluation index.…”
Section: Introductionmentioning
confidence: 99%
“…In addition to taking into account the interrelationship between criteria, the fuzzy ANP model also considers the uncertainty in the prioritization process of strategic choices. fuzzy analytic network process (ANP) were applied to prioritize business strategies (Tohidi, Ghorbani, Karbasi, Asgharpourmasouleh, & Hassani-Mahmooei, 2020), it is include for the portfolio selections method. Moreover, the research conducted by (Galankashi et al, 2020) affirmed that the fuzzy-ANP network analysis process is very effectively method to evaluate the relative weights of 2.…”
Section: Literature Reviewmentioning
confidence: 99%
“…The risk of errors is very high in designing a plan. For example, if the wrong or unsuccessful path of growth is chosen, then in a fairly long period of time the mistake will manifest itself (Tohidi et al, 2020). The company would inefficiently use its available resources during this period.…”
Section: Introductionmentioning
confidence: 99%