Comparison of advertising strategies between the indoor tanning and tobacco industries

Greenman, Jennifer; Jones, David A.

doi:10.1016/j.jaad.2009.02.045

Cited by 38 publications

(26 citation statements)

References 36 publications

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“…Additional research on IT-related cues on demand is critical given that the multi-billion-dollar IT industry (Bizzozero, 2009) is notorious for using marketing strategies and advertisements aimed at young consumers (Greenman & Jones, 2010). According to , "advertisements promoting IT rely heavily on visually appealing graphics and models.…”

Section: Discussionmentioning

confidence: 99%

An Initial Investigation of the Effects of Tanning-Related Cues on Demand and Craving for Indoor Tanning

2017

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Melanoma and other skin cancers have become the most commonly diagnosed cancers in the United States. Despite the well-established link between skin cancer and indoor tanning, approximately 30 million Americans report engaging in indoor tanning each year, and the majority of these users are white females aged 16 to 29 years. Although some studies have suggested that exposure to ultraviolet radiation may produce reinforcing effects in frequent tanners paralleling the characteristic features of substance use disorders, no previous study has explored the impact of tanningrelated cues on demand for tanning. The aim of the present study was to examine the effects of tanning-related cues on participants' behavioral economic demand and craving for indoor tanning. Participants were 23 undergraduate students (22 females, one male), each of whom underwent a cueexposure procedure consisting of experiencing neutral-and tanning-related cues. Results suggest that participants exhibited an increase in behavioral economic demand and selfreported craving in the condition associated with tanningrelated cues relative to neutral-cues. We conclude by discussing notable limitations and offering directions for future research.

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Section: Discussionmentioning

confidence: 99%

An Initial Investigation of the Effects of Tanning-Related Cues on Demand and Craving for Indoor Tanning

2017

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“…For example, in the past decade magazine advertisements for chewing tobacco have targeted males and have succeeded in increasing chewing tobacco use among men[10]. Similarly, indoor tanning advertisements are targeted at adolescent girls and young women, purporting to improve sexual appeal, attractiveness, fitness, and mood[11]. Media exposure has been associated with adoption of cancer risk behaviors in adolescents[12-15].…”

Section: Introductionmentioning

confidence: 99%

Masculine Boys, Feminine Girls, and Cancer Risk Behaviors: An 11-Year Longitudinal Study

Roberts

Rosario

Calzo

et al. 2014

Journal of Adolescent Health

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Objective Cancer risk behaviors often begin in adolescence and persist through adulthood. Tobacco use, indoor tanning, and physical inactivity are highly prevalent, socially patterned cancer risk behaviors, and their prevalence differs strongly by sex. It is therefore possible that these behaviors also differ by gender expression within the sexes due to social patterning. Methods We examined whether 5 cancer risk behaviors differed by childhood gender expression within the sexes and whether patterns of media engagement (e.g., magazine readership and trying to look like media personalities) explained possible differences, in a US population-based cohort (N=9,435). Results The most feminine girls had higher prevalence of indoor tanning (prevalence risk ratio (pRR)=1.32, 95% CI=1.23, 1.42) and physical inactivity (pRR=1.16, 95% CI=1.01, 1.34) and lower prevalence of worse smoking trajectory (prevalence odds ratio (pOR)=0.75, 95% CI=0.65, 0.88) and smoking cigars (pRR=0.61, 95% CI=0.47, 0.79) compared with least-feminine girls. Media engagement accounted for part of the higher prevalence of indoor tanning. The most masculine boys were more likely to chew tobacco (pRR=1.78, 95% CI=1.14, 2.79) and smoke cigars (pRR=1.55, 95% CI=1.17, 2.06), but less likely to follow a worse smoking trajectory (pOR=0.69, 95% CI=0.55, 0.87) and be physically inactive (pRR=0.54, 95% CI=0.43, 0.69) compared with least-masculine boys. Conclusions We found some strong differences in patterns of cancer risk behaviors by gender expression within the sexes. Prevention efforts that challenge the “masculinity” of smoking cigarettes and cigars and chewing tobacco and challenge the “femininity” of indoor tanning to reduce their appeal to adolescents should be explored.

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“…A recent report released by the U.S. House of Representatives Committee on Energy and Commerce described false and misleading practices used to target particularly vulnerable potential customers. 66 Others have highlighted similarities between advertising strategies used by the tobacco and indoor tanning industries, including “mitigating health concerns, appealing to a sense of social acceptance, emphasizing the psychotropic effects, and targeting specific population segments.” 67 …”

Section: Strategies To Reduce Indoor Tanningmentioning

confidence: 99%

Strategies to Reduce Indoor Tanning

Holman

Fox

Glenn

et al. 2013

American Journal of Preventive Medicine

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Exposure to ultraviolet radiation from indoor tanning device use is associated with an increased risk of skin cancer, including risk of malignant melanoma, and is an urgent public health problem. By reducing indoor tanning, future cases of skin cancer could be prevented, along with the associated morbidity, mortality, and healthcare costs. On August 20, 2012, the CDC hosted a meeting to discuss the current body of evidence on strategies to reduce indoor tanning as well as research gaps. Using the Action Model to Achieve Healthy People 2020 Overarching Goals as a framework, the current paper provides highlights on the topics that were discussed, including (1) the state of the evidence on strategies to reduce indoor tanning; (2) the tools necessary to effectively assess, monitor, and evaluate the short- and long-term impact of interventions designed to reduce indoor tanning; and (3) strategies to align efforts at the national, state, and local levels through transdisciplinary collaboration and coordination across multiple sectors. Although many challenges and barriers exist, a coordinated, multilevel, transdisciplinary approach has the potential to reduce indoor tanning and prevent future cases of skin cancer.

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Comparison of advertising strategies between the indoor tanning and tobacco industries

Cited by 38 publications

References 36 publications

An Initial Investigation of the Effects of Tanning-Related Cues on Demand and Craving for Indoor Tanning

An Initial Investigation of the Effects of Tanning-Related Cues on Demand and Craving for Indoor Tanning

Masculine Boys, Feminine Girls, and Cancer Risk Behaviors: An 11-Year Longitudinal Study

Strategies to Reduce Indoor Tanning

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