“…Some authors consider specific knowledge to be all sources of information that are available to consumers who seek external input in order to make decisions (D’Astous and Colbert, 2002). More generally, the sources of information discussed in the literature are word of mouth, television commercials, magazines and newspapers, critical reviews, blogs, previews and premières (Colbert, 2012; Eliashberg and Shugan, 1997; Faber and O’Guinn, 1984; Hausmann and Poellmann, 2016; Warne and Drake-Brooks, 2016). The sources of information that are closest to a direct a priori experience, such as previews and premières, are the most influential, followed by interpersonal sources and mass media (Faber and O’Guinn, 1984).…”