Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness

Lin, Chyong-Ling; Yeh, Jin-Tsann

doi:10.1007/s10551-009-0026-z

Cited by 37 publications

(29 citation statements)

References 48 publications

(56 reference statements)

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“…These results are in contrast to most marketing strategies that invariably recommend associating a product with a successful, physically attractive individual. [21][22][23][24][25][26][27] Hence looking at pictures of an individual may actually personalise the description and evoke a more sympathetic outcome than simply asking participants to rate a hypothetical person based purely on a written description.…”

Section: Main Findingsmentioning

confidence: 99%

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Stigmatised attitudes towards intellectual disability: a randomised crossover trial

Varughese

Luty

2010

Psychiatrist

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Aims and methodTackling discrimination, stigma and inequalities in mental health is a major UK government objective yet people with intellectual disabilities continue to suffer serious stigma and discrimination. The project aimed to determine the effect of viewing a picture of a person with intellectual disability on stigmatised attitudes. The 20-point Attitude to Mental Illness Questionnaire (AMIQ) was used and a representative panel of members of the general public were randomised to complete the questionnaire either with (experimental) or without (control) looking at a picture of a man with Down syndrome. Six months later the same experiment was performed with the groups crossed over.ResultsResults were received for 360 participants (response rate 87–93%). The sequence (control or experimental) had no significant effect on the outcome. The mean AMIQ score in the control groups was 1.56 (s.d. = 2.85, s.e. = 0.21,n=186) and in the experiment group (after looking at the pictures) was 2.43 (s.d. = 2.59, s.e. = 0.12,n= 174; median difference 1,P= 0.0016 Mann-WhitneyU-test; effect size 0.23).Clinical implicationsLooking at a picture of a man with Down syndrome significantly reduces reported stigmatised attitudes.

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Section: Main Findingsmentioning

confidence: 99%

“…[18][19][20] By comparison, marketing strategies for commercial products invariably associate their product with positive images and avoid associating it with any negative images. [21][22][23][24][25][26][27] Hence the study aimed to look at the effect of viewing pictures of dysmorphic people with intellectual disabilities on stigmatised attitudes.…”

mentioning

confidence: 99%

Stigmatised attitudes towards intellectual disability: a randomised crossover trial

Varughese

Luty

2010

Psychiatrist

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“…33,34 Looking at an attractive picture of a man with Down syndrome actually reduced stigmatised attitudes and this is supported by most marketing strategies that invariably recommend associating a product with a successful, physically attractive individual rather than an unappealing image. [21][22][23][24][25][26][27] Methods to reduce the stigma of mental illness…”

Section: Discussionmentioning

confidence: 99%

“…invariably associate their product with positive images and avoid associating it with any negative images. [21][22][23][24][25][26][27] Hence our study looked at the effect of viewing pictures of people with intellectual disability and dysmorphic facial features on stigmatised attitudes.…”

mentioning

confidence: 99%

Impact of positive images of a person with intellectual disability on attitudes: randomised controlled trial

Varughese

Mendes²,

Luty

2011

Psychiatrist

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Aims and methodTackling discrimination, stigma and inequalities in mental health is a major UK government objective yet people with intellectual disability (also known as learning disability in UK health services) continue to suffer serious stigma and discrimination. We examine the effect of viewing pictures of a person with intellectual disability on stigmatised attitudes. The 20-point Attitude to Mental Illness Questionnaire (AMIQ) was used to assess stigmatised attitudes. Members of the general public were randomised to complete the questionnaire having looked at a good (attractive) or bad (unattractive) photograph of a person with intellectual disability.ResultsQuestionnaires were received from 187 participants (response rate 74%). The mean AMIQ stigma score for the bad photo group was 1.3 (s.e. = 0.3, median 1, interquartile range (IQR) = 0–3,n= 82). The mean AMIQ score for the good photo group was 2.8 (s.e. = 0.3, median 3, IQR = 1–5,n= 105). The difference in AMIQ stigma score was highly significant (two-sidedP= 0.0001, median difference 2, Mann–WhitneyU-test).Clinical implicationsLooking at a good (attractive) picture of a person with intellectual disability significantly reduces reported stigmatised attitudes, whereas a bad (unattractive) picture has no effect.

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“…Although there exists substantial literature exploring the influence of celebrity-inspired, mediated images and advertisements on women (e.g., Choi & Rifon, 2007;Eisend & Langner, 2010;Lin & Yeh, 2009), few studies have examined cosmetic surgery advertising content in particular, and just one study has focused on agency and medical discourse. Ring (1999) conducted a qualitative comparative analysis of two Australian magazines about cosmetic surgery to assess the convergence of editorial and advertising content within each magazine and found that cosmetic surgeons both advertised and provided editorial content within issues.…”

Section: Cosmetic Surgery Advertisingmentioning

confidence: 99%

I Did it For Me: Negotiating identity and agency

Pecot-Hebert

Hennink-Kaminski

2012

hcs

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Scholars have debated the feminist critique of female beauty practices for years with the fundamental disagreement revolving around the notion of "agency." This study used textual analysis to explore how the concept of "agency" has been employed in cosmetic surgery ads placed in large city magazines. Three themes emerged: realize your potential, pleasing yourself, and control your destiny. This research expands our understanding of how physicians are repositioning cosmetic surgery to women through discourses that empower, appeal to their sense of self, and play upon feminist sensibilities that privilege individual choice. This research also contributes to the literature surrounding the ongoing debate of agency by examining how it plays out in another form of text previously unexamined (physician advertising) and how it touches upon a new player in the health beauty system (physicians) rather than prior studies, which focus on idealized images in the media.

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Comparing Society’s Awareness of Women: Media-Portrayed Idealized Images and Physical Attractiveness

Abstract: visual consumption, physical attractiveness, beauty, idealized image,

Cited by 37 publications

References 48 publications

Stigmatised attitudes towards intellectual disability: a randomised crossover trial

Stigmatised attitudes towards intellectual disability: a randomised crossover trial

Impact of positive images of a person with intellectual disability on attitudes: randomised controlled trial

I Did it For Me: Negotiating identity and agency

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