Comparing Motivations and Intentions of Potential Cruise Passengers from Different Demographic Groups: The Case of China

Fan, Daisy X.F.; Zhang, Hanqin Qiu; Hsu, Cheng; Liu, Zhaoping George

doi:10.1080/19388160.2015.1108888

Cited by 21 publications

(21 citation statements)

References 40 publications

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“…Additionally, Fan et al (2015) compared motivation and intention of cruise passengers from different demographic profiles in China. They found that travelers from different demographic caliber differ in terms of their travel motivation.…”

Section: Demographic Factors and Travel Motivationmentioning

confidence: 99%

“…However, these studies focused more on push and pull factors among youth travelers in Kenya (Njagi et al, 2017) and among travelers who traveled to Taiwan (Yung-Kun et al, 2015). Furthermore, the existing studies also looked at the relationships between sociodemographic factors and travel motivation among cruise passengers who traveled to China (Fan et al, 2015), those who traveled to national parks (Saayman and Saayman 2009) and those who traveled to sacred places for religious purposes (Irimias et al, 2016). From the reviewed literature, it is evident that sociodemographic factors are crucial in predicting travel patterns of tourists.…”

Section: Demographic Factors and Travel Motivationmentioning

confidence: 99%

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Demographic factors and travel motivation among leisure tourists in Tanzania

Kara

Mkwizu

2020

IHR

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PurposeTo examine demographic factors and travel motivations among leisure tourists in Tanzania. Specifically by examining the influence of demographic factors on travel motivation among local and international leisure tourists in Tanzania.Design/methodology/approachApproach is quantitative and applied descriptive statistics, independent t-test and ANOVA.FindingsThe findings showed that age, gender and family size as demographic factors significantly influenced travel motivation among local and international leisure tourists.Research limitations/implicationsFuture studies to consider different approaches including collection of data during the peak season, use qualitative method and conduct studies in other parts of the country to explore demographic factors and travel motivations of tourists.Practical implicationsTo assist tourism stakeholders in their design of promotional tools to market tourism products/services to different tourists as opposed to homogeneous marketing campaigns.Originality/valueExamined the influence of demographic factors and travel motivation among local and international leisure tourists in the context of Tanzania.

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Section: Demographic Factors and Travel Motivationmentioning

confidence: 99%

Section: Demographic Factors and Travel Motivationmentioning

confidence: 99%

Demographic factors and travel motivation among leisure tourists in Tanzania

Kara

Mkwizu

2020

IHR

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“…Existing studies on the motivations of cruise ship tourists have a strong regional bias, focusing mainly on tourists from regions in which the cruise tourism industry is more developed (e.g., North America, the Mediterranean, the Caribbean, Northern Europe, Singapore, and Australia). Only a small number of studies consider emerging cruise travel markets (e.g., Fan et al, 2015 ; Lemmetyinen et al, 2016 ; Sun et al, 2018 ; Kawasaki and Lau, 2020 ). Extant studies have found that cruise tourists’ travel motivations vary by region.…”

Section: Literature Reviewmentioning

confidence: 99%

“…For this reason, for the selection of individual motivation factors and the questionnaire design, this article first uses a frequency analysis to categorize different cruise travel motivation indicators (as shown in Table 1 ) according to the existing literature and select the standard measurements with the highest frequency. Based on Prebensen et al (2013) , Fan et al (2015) , Lemmetyinen et al (2016) , and Sun et al (2018) , we further develop a theoretical construct in our research study. Social recognition, relaxation, enjoyment, self-esteem, discovery, socialization, and convenience and value are the key motivational factors within the theoretical construct.…”

Section: Literature Reviewmentioning

confidence: 99%

Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China

Jiao

Hou²,

Lau

2021

Front. Psychol.

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After around four decades of fast growth, the cruise industry has become the most profitable and dynamic segment in the entire global leisure and tourism sector. Behind this growth is a significant shift in the profile of cruise consumers/passengers/tourists, with growth rates twice as fast as those of other types of tourists. China has become a strategic emerging market for the global cruise industry, quickly developing their cruise reception business and holding about 10% of the market share of global cruisers. In this paper, we examine and categorize various travel motivations of Chinese cruise tourists by means of a questionnaire via factor analysis, mean analysis, and K-cluster analysis. The results of the study indicate that Chinese cruise tourists are primarily encouraged to participate in cruise tourism by the motivational dimensions of family leisure/relaxation, natural and cultural exploration, bond/communication, social respect, tourism shopping, and cruise-promotion information sources. The strongest motivations for Chinese cruise tourists were found to be family leisure/relaxation and natural/cultural exploration. We identify four types of cruisers using the K-means cluster method. We find that for all cruiser demographics, leisure/relaxation is the most important motivational factor. Based on these results, we propose some specific solutions for expanding the customer pool in the Chinese cruise market.

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“…Chinese students in Europe can be a great source of positive word-of-mouth promotion for a destination to attract more Chinese tourists if they themselves have good memories of their travel in Europe (Chen et al, 2015). The travel motivations of Chinese senior tourists must be clearly identified (Fan et al, 2015), as such identification helps market practitioners deliver satisfactory tourism products to their target market. Furthermore, Choi and Fong (2017) argue that Chinese seniors' travel preferences could be heterogeneous among different age cohorts.…”

Section: Discussionmentioning

confidence: 99%

Opportunities and challenges brought by the China outbound travel market

Huang

2018

WHATT

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Purpose As the Chinese outbound travel market has become a paramount target for world tourism with significant growth potential, the purpose of this paper is to discuss the impact that the Chinese outbound travel market has on the European tourism industry. Design/methodology/approach The paper reviews both academic and trade literature to provide an overview of the opportunities and challenges that the China outbound travel market might bring to the European tourism industry. Findings The paper presents the major topics relating to China outbound tourism research and the current research gaps. Chinese outbound tourists are not a homogenous group of tourists. The paper addresses opportunities and challenges from two key segments of China outbound travel (Chinese international students and Chinese senior tourists). Practical implications The paper calls for alternative and innovative research methods and research behaviour in tracking the impact of Chinese outbound tourists. Closer collaboration between academics and industry practitioners might provide a better understanding of this market. Originality/value The paper offers recent insights on the Chinese outbound tourism market based on an analysis of relevant literature by both academics and industry practitioners. This allows the relevant stakeholders to adopt proactive strategies to minimise potential negative impacts and maximise opportunities.

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Comparing Motivations and Intentions of Potential Cruise Passengers from Different Demographic Groups: The Case of China

Abstract: The cruise industry is the fastest growing leisure market in the world. As an essential component, the cruise market in China is growing rapidly over the recent years with the introduction of

Cited by 21 publications

References 40 publications

Demographic factors and travel motivation among leisure tourists in Tanzania

Demographic factors and travel motivation among leisure tourists in Tanzania

Segmenting Cruise Consumers by Motivation for an Emerging Market: A Case of China

Opportunities and challenges brought by the China outbound travel market

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