Comparing International Communication of Corporate Social Responsibility by Chinese and Korean Firms on Social Media

Yuan, Sheng

doi:10.1109/tpc.2021.3064409

Cited by 5 publications

(1 citation statement)

References 64 publications

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“…While several studies in our sample analyzed Chinese companies’ CSR communication strategies, their findings are mainly descriptive (R. Huang & Huang, 2020; Rim et al, 2019; Sun et al, 2018; Tang et al, 2015) and concentrating on organizational or institutional levels of analysis (Yuan, 2021; Zhong et al, 2020). Fewer studies have identified effective communication tactics influencing individual Chinese consumers’ perceptions and CSR-related behavior (e.g., Chu et al, 2020; S.…”

Section: Discussionmentioning

confidence: 99%

Tracking CSR Communication Research Within the Chinese Context: A Systematic Literature Review

Dong

Song

Cheng

et al. 2023

International Journal of Business Communication

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Considering the globalization of corporate social responsibility (CSR), China has become an important and distinctive market for CSR practice and research. Communication, as a fast-growing subfield of CSR research, has made substantial contributions to the theorization of CSR yet has been dominated by Western contexts. To provide a contextualized view of CSR communication, this study systematically examined the 88 articles of CSR communication research published in peer-reviewed journals with a focus on the Chinese context. Findings revealed the unique characteristics of Chinese CSR and the status of Chinese CSR communication literature in terms of publication trend, authorship/institution, RQ/Hypothesis, research topics, research context, theoretical frameworks, and methodological approaches. In addition, this study identified gaps in the current Chinese CSR communication research. It offered directions for future development regarding strengthening conceptual development, innovating methodological approaches, and expanding research topics and scopes.

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