Purpose -The functional equivalence hypothesis suggests that a new communication medium will replace those activities that most closely perform the same functions for users as did the established media. There is scarce empirical evidence whether use of the internet displaces use of the public library. This survey aims to explore how the use of the internet is associated with the use of the public library for studying, work and business, everyday activities, and leisure activities. The author also studies which factors in addition to internet use predict the use of public libraries for these purposes. Design/methodology/approach -The data is based on a nationwide representative survey of the adult population in Finland aged 15-79. The author used binary logistic regression analysis for modelling and predicting library use. Findings -The results show that the use of the internet is positively associated with the use of public libraries. Those using the internet tend also to use the public library. Thus, the use of the internet does not replace the use of the public library, but merely complements it. It is found that the frequency of internet use and the number of books read are the strongest predictors of public library use. Originality/value -This is the first study to show that the use of the internet for studying, work and business, everyday activities, and leisure activities is not replacing public library use for the same purposes, but merely complementing it.
IntroductionThere is a plethora of studies on public libraries and the internet. Those focusing on the use of public libraries and the internet explore the use of computers and the internet in the libraries (e.g. Becker et al., 2010) or how the library is used compared to other information channels like the internet (Estabrook et al., 2007; OCLC, 2010). These studies are typically descriptive. Distributions of internet use are compared with the distributions of other information channels used like the public library. As far as we know, there is only one study (D'Elia et al., 2002), which has conceptualised the use of the internet as an independent variable explaining the variation of the use of public library. Although the former studies may conclude how internet use influences public library use, they do not explicitly explain how the variation in the use of the internet is associated with the variation in the use of the public library.The internet is commonly seen as a threat to public library services. It provides a huge amount of information and effective tools for searching needed information. It is expected that the members of the audience compare information resources, services and tools provided by both suppliers and decide which activities best suit their needs (D'Elia et al., 2002;Estabrook et al., 2007; OCLC, 2010). The comparison may end up in the benefit of the internet, at least in the worst scenarios in libraries.