We report an ex periment where participants observed an attack on their virtual body as ex perienced in an immersive virtual reality (IVR) system. Participants sat by a table with their right hand resting upon it. In IVR they saw a virtual table that was registered with the real one, and they had a virtual body that substituted their real body seen from a first person perspective. The virtual right hand was collocated with their real right hand. Event-related brain potentials (ERPs) were recorded in two conditions, one where the participant's virtual hand was attacked with a knife and a control condition where the knife only struck the virtual table. Significantly greater P450 potentials were obtained in the attack condition confirming our ex pectations that participants had a strong illusion of the virtual hand being their own, which was also strongly supported by questionnaire responses. Higher levels of subjective virtual hand ownership correlate with larger P450 amplitudes. Mu-rhythm Event Related Desynchronization (ERD) in the motor cortex , and Readiness Potential (C3-C4) negativity were clearly observed when the virtual hand was threatened -as would be ex pected if the real hand was threatened and the participant tried to avoid harm. Our results support the idea that eventrelated potentials (ERPs) may provide a promising non-subjective measure of virtual embodiment. They also support previous ex periments on pain observation and are placed into contex t of similar ex periments and studies of body-perception and body-ownership within cognitive neuroscience.