Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms
Anne Mareike Flaswinkel,
Reinhold Decker
Abstract:With the rise of audio streaming platforms (ASPs), users face the challenge of navigating a large amount of audio content. Companies are increasingly employing algorithms to provide personalized recommendations to their customers; however, word-of-mouth research has demonstrated in numerous studies the crucial role of friend-based recommendations, particularly in the realm of experience goods. Considering the experiential factor in ASPs, existing insights into recommendations raise the question of which recomm… Show more
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