Comparative study of young people’s response to anti-smoking messages

Devlin, Elinor; Eadie, Douglas; Stead, Martine; Evans, Kirsty

doi:10.1080/02650487.2007.11072998

Cited by 39 publications

(37 citation statements)

References 53 publications

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“…evidence suggested that viewing smoking in movies influenced teenagers' attitude towards smoking behavior. hence, the image appeal was dominant in making students become active smokers [16]. Sociodemographic factors determine smoking behavior among australian university students.…”

Section: Discussionmentioning

confidence: 99%

“…Emotional appeal is more useful than other appeals for conveying personalities when the target group is young whereas rational appeal works better on older groups [24]. research indicates that no single call in antismoking campaign is likely to have universal resonance among youth [16]. Cohen, Shumate, and Gold (2007) also suggest combining different appeals for devising effective antismoking campaign rather than using a single approach [25].…”

Section: Introductionmentioning

confidence: 99%

“…Thus, the convention that one strategy fits all is destined to fail. appeals used to compel antismoking behavior have yielded mixed success among youth [16]. California antismoking media campaign which focused on the health risk of smoking curbed smoking prevalence among adults [17].…”

Section: Introductionmentioning

confidence: 99%

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Effectiveness of antismoking campaigns using health shock appeals among male university students in Western Australia

Khandaker¹,

Rana²

2016

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Background. Smoking causes ischemic heart disease, cerebrovascular disease, and lung cancer killing 15,000 australians every year. despite extensive publicity of the harmful health effects of smoking, one in six australian aged 15 years and over smoked daily representing 2.7 million active smokers. Objectives. The research aimed to comprehend how active university student smokers respond to different appeals employed in public service antismoking campaigns in western australia. Material and methods. The study examined the Quit Victoria 2006-2008 antismoking campaign using qualitative research method involving four in-depth focus group discussions with a total of twenty-four (N = 24) active male university student smokers in Western Australia between the age group of 18 to 24 years. Results. Male university students became active smokers because of the perceived image of 'coolness,' 'macho,' media influence and experimentation. Impact on sports performances predominantly encouraged respondents in attempting to quit smoking. Sixteen students (67%) felt that graphic warning messages on cigarette packs had no effect on them due to desensitizing effects of repeated messages. Twenty-one participants (87.5%) felt that health shock appeal was ineffective in making them quit. Emotional appeals like humor, fear, and health shock were most persuasive in advertising messages which would assist in smoking cessation. Therefore, antismoking campaigns with shock health appeals were ineffective in helping smokers to abdicate smoking. results suggested employing emotional or combination of rational and emotional appeals in maximizing the effectiveness of antismoking advertisements. Conclusions. The study broadens the scope of devising effective antismoking campaigns and provide insightful implications for public health promoters as well as individualized care providers.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Effectiveness of antismoking campaigns using health shock appeals among male university students in Western Australia

Khandaker¹,

Rana²

2016

fmpcr

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“…They also might enhance social benefits associated to smoking that, those having been found by researchers relying on theories like the Social Learning Theory (Bandura 1977;Aloise-Young et al 1994) or the Stereotype Priming Theory (Maheswaran1994; Pechmann and Knight 2002) to be very efficient to influence young. If anti-tobacco brand ad parodies present smokers as physically attractive, engaged in exciting activities, then they could run counter to messages that smoking is dangerous to one's health and reinforce perceptions that smoking is a normative consumption product (Devlin et al 2007). As text-only ad parodies appropriate the graphic elements of official ads, they are more likely to enhance brands positive symbolic beliefs compared with other forms of anti-tobacco warnings.…”

Section: The Cognitive Route To Persuasionmentioning

confidence: 99%

Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude

Parguel¹,

Lunardo²,

Chébat³

2015

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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This paper compares the effects of anti-tobacco ad parodies and visual cigarette package warnings on emotional and cognitive responses of young adults. The findings indicate that graphic-only ad parodies can compete with warnings in their attempt to damage consumers' attitude toward tobacco brands through the health beliefs they lead consumers to associate to the brand. On the contrary, text-only ad parodies prove counterproductive and lead to a boomerang effect characterized by an increase in consumers' tobacco brand attitude.

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“…However, this mere focus on the negative aspects of unhealthy behavior is rather one-sided. Overuse of such one-sided negative appeal can lead to habituation, possibly evoking a saturation effect (Ahn et al, 2011;Devlin et al, 2007). The present study assesses an alternative and potentially more persuasive way of communicating health risks: two-sided messages, "in which the communicator takes into account both sides of an issue, but actually still favors one side" (Hovland, 1954).…”

Section: Introductionmentioning

confidence: 99%

Health versus Appearance Focus in One- versus Two-sided Messages Discouraging Sun Tanning

2013

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In a 2 by 2 experimental design, this study investigates the impact of message sidedness (oneversus two-sided) and argument focus (health versus appearance) in messages to discourage sun tanning. The results of this study show that two-sided anti sun tanning messages receive more attention and generate a higher message content recall than their conventional one-sided counterparts. Additionally, when a message is two-sided, appearance focused arguments lead to lower behavioral intentions to suntan than health focused arguments, whereas for a onesided messages, health versus appearance focus has no different impact.

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Comparative study of young people’s response to anti-smoking messages

Cited by 39 publications

References 53 publications

Effectiveness of antismoking campaigns using health shock appeals among male university students in Western Australia

Effectiveness of antismoking campaigns using health shock appeals among male university students in Western Australia

Effects Of Anti-Tobacco Brands Ad Parodies On Cigarette Brands Attitude

Health versus Appearance Focus in One- versus Two-sided Messages Discouraging Sun Tanning

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