Background and objectivesGerminated brown rice (GBR) has been proposed as a strategy to alleviate chronic disorders by delivering nutrients and biologically active substances, therefore, appropriate packaging materials and storage are necessary in order to preserve these bioactive phytochemicals. Therefore, this research investigated the bioactive compounds, antioxidant activities, and microbial load of GBR and ungerminated brown rice (UGBR) stored in low‐density polyethylene (LDPE) and linear low‐density polyethylene (LLDPE) pouches for a period of nine months.FindingsThe storage of GBR samples packed in LDPE and LLDPE was evaluated in terms of changes in moisture content (MC), water activity (aw), color (L* value), bioactive components, antioxidant activities, and microbial growth. The MC, aw, and L* values of GBR increased with prolonged storage, with a lesser increase observed in samples packed in LLDPE (from 9.47 to 10.94%, 0.394 to 0.507, and 59.24 to 70.68, respectively). The bioactive components, including γ‐aminobutyric acid (GABA), γ‐oryzanol, niacin, and total phenolic contents decreased in both packaging materials, but the decrease was minimum in samples packed in LLDPE (from 48.18 to 37.72 mg/100 g, 72.73 to 63.92 mg/100 g, 4.14 to 3.67%, and 87.60 to 78.69%, respectively). The antioxidant activities of GBR was preserved when packed in LLDPE pouches stored under ambient conditions. DPPH was increased from 83.11 to 71.85 μmol TE/100g and FRAP was decreased from 16.28 to 10.67 μmol TE/100g, respectively, in GBR samples packed in LLDPE. The increase in free fatty acids and total plate count was more rapid in samples packed in LDPE (0.24 to 0.46 mg KOH/100 g and 0.00 to 1.04 CFU/g, respectively), whereas the increase was effectively delayed in samples packed in LLDPE (0.24 to 0.37 mg KOH/100 g and 0.00 to 0.71 CFU/g, respectively).ConclusionThe present study concluded that the use of LLDPE as a packaging material for GBR could significantly retain its biologically active components and delay the deterioration of its quality during storage.NoveltyProper storage is crucial for maintaining the quality of rice from harvest to consumption, and the use of LDPE and LLDPE pouches as packaging materials for GBR presents a novel approach that has not been extensively explored. The results of the current study demonstrate that storage of GBR in LLDPE pouches proved to be a highly effective method for preserving the valuable biologically active components, highlighting the potential of this packaging material for extending the shelf life and maintaining the nutritional value of GBR.This article is protected by copyright. All rights reserved.