Comparative prices and pedagogy: Toward social relevance in marketing education

Stern, Louis W.; Sargent, William S.

doi:10.1016/0148-2963(74)90028-9

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Comparative prices and pedagogy: Toward social relevance in marketing education

Cited by 4 publications

References 4 publications

A Spreadsheet Pricing Model Approach to Teaching Practical Pricing Concepts in the Marketing Classroom

A Spreadsheet Pricing Model Approach to Teaching Practical Pricing Concepts in the Marketing Classroom

The Ghetto Marketing Life Cycle: A Case of Underachievement

Pricing over Alternative Distribution Channels

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