2018
DOI: 10.14716/ijtech.v9i1.1510
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Comparative Performance of Interestingness Measures to Identify Redundant and Non-informative Rules from Web Usage Data

Abstract: Association rules are used to predict frequent web user behaviors from web usage data. These rules are formed using frequent items. The number of association rules increases as the number of frequent items increases and produces several redundant and non-informative rules. In this paper, five interestingness measures, including cosine, lift, leverage, confidence, and conviction with a constant value of support are compared based on the number of redundant and noninformative rules that they produce. Redundant a… Show more

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Cited by 2 publications
(2 citation statements)
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“…Interestingness is difficult to define quantitatively [3] but most interestingness measures are classified in objective measures and subjective measures. Objective measures are domain-independent, one of them is the interestingness which is expressed in terms of statistic or information theory applied over the database.…”
Section: Related Workmentioning
confidence: 99%
“…Interestingness is difficult to define quantitatively [3] but most interestingness measures are classified in objective measures and subjective measures. Objective measures are domain-independent, one of them is the interestingness which is expressed in terms of statistic or information theory applied over the database.…”
Section: Related Workmentioning
confidence: 99%
“…The advancement in data generation and acquisition tools and techniques has accelerated the growth and accessibility of raw data. This has further resulted in new avenues of learning from historical data (Sisodia et al, 2018b). The existing machine learning algorithms show good performance for many real-world applications with proportionate class instances.…”
Section: Introductionmentioning
confidence: 99%