Comparative Effects of “Do” Versus “Don’t” Formatted Signage on Littering

Newcomb, Eli T.; Newcomb, Beth B.

doi:10.1007/s42822-020-00039-7

Cited by 3 publications

(2 citation statements)

References 12 publications

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“…For instance, Kang et al (2021) found that when prompts are used inappropriately in restaurants, their normative effect is greatly diminished because they could reduce individuals’ perceived freedom. Moreover, some views support that gentle and soft expressions are more acceptable (Newcomb and Newcomb, 2020). As Beard (2005) mentioned, the appropriate implementation of humor can reduce consumers’ negative perceptions of advertising.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…no smoking) or auditory (e.g. fasten seat belts) stimuli, can persuade individuals to engage in target behaviors, have gained increasing academic attention (Newcomb and Newcomb, 2020). For example, some research has examined the effectiveness of prompts on consumers’ environmentally responsible behaviors in hotels (Gössling et al , 2019; Reese et al , 2014).…”

Section: Introductionmentioning

confidence: 99%

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The persuasive effect of humorous prompts on tourists’ heritage responsible behaviors

Ji,

Li,

Ruan

et al. 2023

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Purpose This paper aims to elucidate how humorous prompts affect tourists’ heritage responsible behaviors (THRBs). Design/methodology/approach Three scenario-based experiments were conducted through Credamo (an online survey platform). Studies 1 and 2 used a single-factor (language style: humorous vs serious) between-subject design to test the direct and indirect effects of humorous prompts. Study 3 used a 2 (environmental quality: high vs low) × 2 (language style: humorous vs serious) between-subject design to further reveal the boundary condition (environmental quality) of the humor effect. Findings The results revealed that humorous (vs serious) prompts better persuade tourists to engage in heritage responsible behaviors (HRBs). Content liking mediates the relationship between humorous prompts and THRBs. Moreover, environmental quality significantly moderates the effect of humorous prompts on THRBs, whereby the persuasive effect of humorous prompts is greater in high environmental quality conditions than in low environmental quality conditions. Practical implications Destination management organizations can use humor to reduce tourists’ reactance against prompts for behavioral persuasion. Moreover, it is also important to adapt humorous prompts to changes in environmental quality in a timely manner. Originality/value Based on psychological reactance theory, the research confirmed the dominant effect of humorous prompts by using content liking as a mediating variable, providing a new research perspective for research on the regulation of THRBs. Moreover, the authors clarified a boundary condition for the persuasiveness of humorous prompts, which helps reinforce the comprehension of humor persuasion.

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Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The persuasive effect of humorous prompts on tourists’ heritage responsible behaviors

Ji,

Li,

Ruan

et al. 2023

View full text Add to dashboard Cite

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Intervening to Prevent Unwanted Touching of Museum Displays: Incorporating an Observing Response with Three Prompting Conditions

Fullerton

Zane

Francisco

et al. 2023

Journal of Organizational Behavior Management

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Reactance to Persuasive Messages Depends on Felt Obligation

Yang,

Kruschke

2024

Communication Research

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Psychological reactance theory suggests that the higher the threat-level of persuasive messages, the higher the reactance. Previous research has revealed ways to manipulate messages to either arouse or reduce psychological reactance. By contrast, the current work compares people’s reactance across different target actions while keeping the threat-level of the message consistent. We propose that reactance to a message depends on the target action’s pre-existing felt obligation. We demonstrate that low-obligation actions are more sensitive than high-obligation actions to the threat-level of a persuasive message. The current work provides one explanation for inconsistencies in the literature regarding message effects. This work also suggests that pre-existing obligation of a target action should be accounted for in order to successfully implement a message intervention.

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Comparative Effects of “Do” Versus “Don’t” Formatted Signage on Littering

Cited by 3 publications

References 12 publications

The persuasive effect of humorous prompts on tourists’ heritage responsible behaviors

The persuasive effect of humorous prompts on tourists’ heritage responsible behaviors

Intervening to Prevent Unwanted Touching of Museum Displays: Incorporating an Observing Response with Three Prompting Conditions

Reactance to Persuasive Messages Depends on Felt Obligation

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