Comparative Content Analysis on the Determinants of Social and Commercial Entrepreneurs: A qualitative approach on Nvivo

Abstract

Purpose: This article configures the determinants of social and commercial entrepreneurs by applying comparative content analysis and individual interview methods. Methodology: Comparative content analysis qualitative techniques are used to analyze the data. The analysis highlights determinants through the Venn diagram cluster analysis, and word cloud methods to analyze qualitative techniques in Nvivo. Researchers reviewed 170 articles, 35 case studies, and 16 reports comparing social and commercial ventures in this study Findings: The analyses confined findings in three layers firstly, distinguish components of commercial entrepreneurs, and second distinguish components of commercial entrepreneurs. Thirdly, this article clarifies the similar overlapping components. The distinct components of social entrepreneurs are having a social mission, addressing a social problem, bringing social innovation and social awareness, and creating social value. Conclusions: The current study has contributed while opening up some exploratory avenues for developing a piece of literature by offering theoretical comparative content to describe applicability towards social aspects. This study generate theory that support the social context in all business. Every business should have the social in nature that identify the societal needs, and solve the social problems and enhance the well-being of individual’s life. Every business owner would have the social soul for the well-being of society