Comparative Analysis of Galaxy and Xiaomi on Switching Intention Process of Smartphone Using Structural Equation Modeling

Pan, Huifeng; Kang, Man-Su

doi:10.14257/ijmue.2017.12.2.02

Cited by 5 publications

(6 citation statements)

References 8 publications

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“…The second and third meanings represented the fundamental role of value in the process of exchange and described the tradeoff between cost and benefit. Finally, the value was an overall evaluation of a target of subjective judgment with the attention of evaluation criteria (Pan & Kang, 2017;Zeithaml, 1988). Other scholars stated that the perceived value, in the narrowest sense, was the price paid for the product/service.…”

Section: Perceived Valuementioning

confidence: 99%

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Dam¹

2020

JAFEB

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The aim of this research was to empirical examine the influence of brand trust, perceived value on brand preference, and purchase intention for branded phones. The samples were gathered by a convenient sampling method. We collected data from 285 consumers who were visiting electronic supermarkets in Ho Chi Minh City, Vietnam. The measurement used a 5-point Likert scale ranging from 1=completely disagree, and 5=completely agree. PLS-Partial Least Squares method was performed to analyze the measurement model and the structural model. The study model was proposed from prior research. We had assessed the reliability of the scales through Cronbach's alpha and composite reliability. As well, we also had evaluated discriminant validity through the Fornell-Larcker criterion. The findings of the study demonstrated that brand trust had a significantly positive influence on brand preference. Likewise, the findings of the research also stated that brand trust had a positive impact on purchase intention. The results revealed that perceived value had a positive effect on brand preference. Furthermore, the outcomes show that perceived value had a positive influence on purchase intention as well. Furthermore, the findings of the research showed that brand preference had a positive effect on purchase intention.

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Section: Perceived Valuementioning

confidence: 99%

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Dam¹

2020

JAFEB

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“…The benefit resulted from a careful assessment of a subject of judgement while upholding the evaluation standards. (Pan & Kang, 2017;Zeithaml, 1988). Other researchers claimed that the smallest criterion of a good or service's perceived worth was its price.…”

Section: Perceived Valuementioning

confidence: 99%

A Study on Brand Preference of Mobile Phones in Selected Cities of Karnataka

H N

2024

IJSREM

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The purpose of this research is to examine the complexities of customer choices in the mobile phone industry in Karnataka, with a specific emphasis on certain towns within the state. The comprehension of brand preference has significant importance for mobile phone makers and marketers, since it exerts a direct impact on customer choices and buying behaviours. Moreover, with the implementation of this study in certain urban areas, our objective is to unveil potential regional disparities and intricacies in consumer conduct and inclinations. These findings might provide significant perspectives for the development of focused marketing tactics. The elements that affect consumers brand preferences regarding mobile phone brands in few select locations of Karnataka were determined in this study.

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Section: Perceived Valuementioning

confidence: 99%

“…Feeling of benefit is the most important indicator of Perceived Value. As Perceived Value is related to the subjective benefit received by the customer related to the total cost (Pan and Kang, 2017), users are willing to use these applications because of the benefit gained compared to cost (time, energy in accessing the apps). Managers of ShopeePay should pay attention to this aspect by focusing on developing features to make ShopeePay more valuable (more features, more benefits gained in such a simple application) in keeping users on using ShopeePay.…”

Section: Influence Of Perceived Value Towards Users' Intention To Con...mentioning

confidence: 99%

“…The third most important aspect of Perceived value in affecting Intention to Continue is the application performance. As stated by Pan and Kang (2017), value is a subjective perception of benefits of certain criteria. In this case, the criteria are a benefit felt by users, in the form of application performance.…”

Section: Influence Of Perceived Value Towards Users' Intention To Con...mentioning

confidence: 99%

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The Impact of Perceived Usefulness, Perceived Ease-of-Use and Perceived Value on User’s Intention to Continue Using Shopeepay

Hartono,

Tulung,

Tumewu

2023

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The purpose of this study was to determine the effect of Perceived Usefulness, Perceived Ease-of-Use, and Perceived Value on User’s Intention to Continue using ShopeePay. Data analysis methods used is Multiple Regression Analysis. The sample in this research are young consumers in Manado who have used the ShopeePay. For this reason, this research requires around 100 Respondents. Sampling in this study is to use the Non-Probability Sampling technique by Purposive Sampling. The results are (1) Perceived Usefulness affects ShopeePay User Continuance Intention among young consumers in Manado. (2) Perceived Ease-of-Use affects ShopeePay User Continuance Intention among young consumers in Manado. (3) Perceived Value affects ShopeePay User Continuance Intention among young consumers in Manado, and (4) Simultaneously, Perceived Usefulness, Perceived Ease- of-Use and Perceived Value affects ShopeePay User Continuance Intention among young consumers in Manado. Keyword: perceived usefulness, perceived ease-of-use, perceived value, user’s intention to continue

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Comparative Analysis of Galaxy and Xiaomi on Switching Intention Process of Smartphone Using Structural Equation Modeling

Abstract: As a result, this study may be considered significant in conducting an in-depth research on the purchasing behavior pattern of the smartphone users in Shanghai, China and in

Cited by 5 publications

References 8 publications

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention

A Study on Brand Preference of Mobile Phones in Selected Cities of Karnataka

The Impact of Perceived Usefulness, Perceived Ease-of-Use and Perceived Value on User’s Intention to Continue Using Shopeepay

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