Company Reporting on Social Media: A Content Analysis of the Albanian Companies

Metushi, Eldi; Fradeani, Andrea

doi:10.1007/978-3-319-90500-6_21

Cited by 1 publication

(2 citation statements)

References 37 publications

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“…The findings show that Turkish logistics service providers utilize Facebook as a communication and engagement channel [27]. Metushi and Fradeani (2019) analyzed 200 Albanian companies social media reporting practices by focusing on contents shared by the companies on their Facebook, Twitter and Linkedin pages. The findings reveal that Facebook is the most preferred social media platform.…”

Section: Marketing and Stakeholder Approachmentioning

confidence: 99%

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Social Media Usage Patterns of Turkish Maritime Businesses: A study on Facebook

Latif¹,

SANRI²

2019

J ETA Maritime Sci

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Social media has been widely used by businesses nowadays. Although in B2B industry, social media marketing isn't grown up as fast as it was in B2C market, many businesses begun to develop social media strategies and reach to new and existing corporate customers via social media recently. In this study, the main purpose is to examine social media usage patterns of Turkish maritime transportation companies through Facebook. In order to identify the social media usage habits of Turkish maritime transportation companies an exploratory study was conducted. In the period between January-November 2018, the maritime companies existing in Facebook are analyzed with a content analysis in terms of contents of the posts and stakeholder engagement levels. The findings show that posts on corporate image and special days are highly re-shared and taken positive reactions by followers. At the end of the study, suggestions for practitioners and direction for further studies are presented.

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Section: Marketing and Stakeholder Approachmentioning

confidence: 99%

“…The findings reveal that Facebook is the most preferred social media platform. The main focus for using social media is marketing activities [28]. As there is scant research in adopting social media engagement in maritime context it is aimed to understand usage habits of Facebook by maritime transportation companies.…”

Section: Marketing and Stakeholder Approachmentioning

confidence: 99%

Social Media Usage Patterns of Turkish Maritime Businesses: A study on Facebook

Latif¹,

SANRI²

2019

J ETA Maritime Sci

View full text Add to dashboard Cite

show abstract

Company Reporting on Social Media: A Content Analysis of the Albanian Companies

Cited by 1 publication

References 37 publications

Social Media Usage Patterns of Turkish Maritime Businesses: A study on Facebook

Social Media Usage Patterns of Turkish Maritime Businesses: A study on Facebook

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