In this paper, we investigate homogeneous Riemannian geometry on real flag manifolds of the split real form of g 2 . We characterize the metrics that are invariant under the action of a maximal compact subgroup of G 2 . Our exploration encompasses the analysis of g.o. metrics and equigeodesics on the g 2 -type flag manifolds. Additionally, we explore the Ricci flow for the case where the isotropy representation has no equivalent summands, employing techniques from the qualitative theory of dynamical systems.