Community Ventures and Access to Markets: The Role of Intermediaries in Marketing Rural Tourism Products

Abstract

Many community‐based tourism ventures face marketing problems similar to those of other rural producers. They depend on intermediaries, such as private companies, membership organisations, public sector institutions and non‐governmental organisations, to facilitate market access. The article analyses the strengths and weaknesses of each type of intermediary, based on different levels of marketing support. Reflecting discussions about marketing assistance in other rural sectors, it argues that intermediary institutions have different areas of expertise and experience different constraints in terms of capacity‐building, marketing know‐how, financial resources and overall livelihood impacts. Instead of pursuing individual support strategies, it is therefore necessary to develop combined approaches of marketing assistance, depending on location, tourism resources and existing organisational structures.

Sustainable Tourism Innovation: Challenging Basic Assumptions

“…Despite a relatively long history of use as a regional development tool and substantial investments of resources, there is considerable debate about the value of tourism for communities in rural and peripheral areas. Numerous evaluations have highlighted many negative consequences from tourism development including Modest or no economic returns from tourism for locals ( Kiss, 2004 ) negative impacts on local culture and social structure ( Forstner, 2004 ) restriction of access to land for traditional activities ( Vail and Hultkrantz, 2000 ) disruption of traditional subsistence and other activities ( Abakerli, 2001 ) and damage to natural and cultural heritage ( Briassoulis, 2002 ).…”

“…Tourism is an option chosen by many governments as a key tool for regional development ( Forstner, 2004 ). Despite a relatively long history of use as a regional development tool and substantial investments of resources, there is considerable debate about the value of tourism for communities in rural and peripheral areas.…”

Commons management and ecotourism: Ethnographic evidence from the Amazon

“…Ecotourism joint ventures between communities and private companies are increasingly common, especially in Africa and Latin America (Ashley and Jones 2001;Forstner 2004;Stronza and Gordillo 2008). In such arrangements, residents of local communities link their knowledge, skills, land, labor, and social capital with the investment capital, market know-how, and managerial experience of private tour operators.…”

Bibliometric analysis of rural tourism on tourism literature<p>Turizm literatüründe kırsal turizmin bibliyometrik analizi

“… Seçilen bölgede kırsal turizm değerlendirmesi (Canoves vd., 2004;Clarke vd., 2001;Fleischer & Pizam, 1997;Keyim, Yang & Zhang, 2005;Oppermann, 1996)  Kırsal turizm ve tarım (Daugstad, 2008;Fleischer & Tchetchik, 2005;Hjalager, 1996)  Kırsal turizm stratejileri (Augustyn, 1998;Falak, Chiun & Wee, 2014)  Pazarlama (Adeyinka-Ojo, Khoo-Lattimore & Nair, 2014;Andreopoulou, Tsekouropoulos, Koliouska & Koutroumanidis, 2014;Beeton, 2004;Beldona & Cai, 2006;Clarke, 1999;Forstner, 2004;Kastenholz, Davis & Paul, 1999;Park & Yoon, 2009)  Aile işletmeleri (Carlsen, Getz & Ali-Knight, 2001;Getz & Carlsen, 2000)  Hizmet kalitesi (Osman & Sentosa, 2013;Reichel, Lowengart & Milman, 2000)  Planlama (Blancas vd., 2011;Pérez, 2002)  Kırsal turizm ve kültür ilişkisi (MacDonald & Jolliffe, 2003;Walmsley, 2003)  Bütünleşmiş kırsal turizm (Cawley & Gillmor, 2008;Clark & Chabrel, 2007;LiaoJi & HuiQing, 2013;Petrou, Pantziou, Dimara & Skuras, 2007;Saxena, Clark, Oliver & Ilbery, 2007)  Kırsal kalkınma (Badulescu vd., 2015;Baldacchino, 2015;Cawley & Gillmor, 2008;Fleischer & Felsenstein, 2000;MacDonald & Jolliffe, 2003;Musasa & Mago, 2014;Vázquez de la Torre, H...…”