Community-Level Health Promotion during a Pandemic: Key Considerations for Health Communication

Rains, Stephen A.; Crane, Tracy E.; Iyengar, Sriram; Merchant, Nirav; Oxnam, Maliaca; Sprinkle, Mary Margaret; Ernst, Kacey C.

doi:10.1080/10410236.2020.1837443

Cited by 12 publications

(8 citation statements)

References 9 publications

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“…In a second study, we follow up on these findings with the aim of testing whether brief manipulations change individual perceptions of the social and health impacts of the pandemic. Health communication has been a key focus during the pandemic, particularly in light of evolving knowledge and information ( Finset et al, 2020 ; Rains et al, 2020 ; Ratzan et al, 2020 ) and has the potential to change the perceptions that people hold about the possible health and social impacts. Yet, relatively little is known about how effective such messages might be.…”

Section: Studymentioning

confidence: 99%

Anticipating Greater Impact of the COVID-19 Pandemic on Social Life Is Associated With Reduced Adherence to Disease-Mitigating Guidelines

Plate

Jenkins

2022

Front. Psychol.

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People regularly make decisions about how often and with whom to interact. During an epidemic of communicable disease, these decisions gain new weight, as individual choices exert more direct influence on collective health and wellbeing. While much attention has been paid to how people’s concerns about the health impact of the COVID-19 pandemic affect their engagement in behaviors that could curb (or accelerate) the spread of the disease, less is understood about how people’s concerns about the pandemic’s impact on their social lives affect these outcomes. Across three studies (total N = 654), we find that individuals’ estimates of the pandemic’s social (vs. health) impact are associated with an unwillingness to curtail social interaction and follow other Centers for Disease Control guidelines as the pandemic spreads. First, these associations are present in self-report data of participants’ own behaviors and behavior across hypothetical scenarios; second, participants’ estimates of the pandemic’s impact on social life in their location of residence are associated with movement data collected unobtrusively from mobile phones in those locations. We suggest that perceptions of social impact could be a potential mechanism underlying, and therefore potential intervention target for addressing, disease-preventing behavior during a pandemic.

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Section: Studymentioning

confidence: 99%

Anticipating Greater Impact of the COVID-19 Pandemic on Social Life Is Associated With Reduced Adherence to Disease-Mitigating Guidelines

Plate

Jenkins

2022

Front. Psychol.

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“…COVID-19 is one of the most significant health challenges of the 21 st century (Rains et al, 2020). While the World Health Organisation (WHO) leads the fight against COVID-19, a more dangerous global epidemic of misinformation is affecting coordinated efforts aimed at combating the disease.…”

Section: Infodemicmentioning

confidence: 99%

A Discourse on the Effectivenes of Health Communication on COVID-19 Infodemic and Conspiracy Theory in Nigeria

Inobemhe

Santas²,

Udeh³

2022

MEDITERR J SOC BEH RES

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Communication is a necessity for the survival of society. In the face of so much misinformation or fake news in public domain, threatening public health, it has become even more important and needed. Whereas health communication is important in the fight against diseases especially those that have assumed the pandemic status, effective health communication is needed mostly, if the desired result and set objectives must be realized in record time. One important role communication plays in fighting diseases is that it helps eliminate misinformation as well as disinformation. COVID-19 came with all forms of conspiracy theories and fake news across various social media platforms, breeding some form of danger on public health. Such requires effective health communication. Health belief model is the theoretical framework for this paper. Through the use of summative evaluation design by consulting existing research documents in book chapters, journal article and online materials, the paper established that health communication possesses the required powers to quench all forms of infodemic and conspiracies regarding coronavirus. The paper emphasizes that in the face of infodemic and conspiracy theories regarding COVID-19, effective health communication becomes important and can be relied upon to help in quality communication to vulnerable groups on the risk and dangers associated with misinformation. The paper suggests that best ways government and other stakeholders can sustain efforts at stemming the tide with regards to misinformation in public domain without infringing on personal liberties of citizens is to improve efforts aimed at countering fake news across same platforms where fake news thrives.

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“…Pandemics qualify as a form of health crisis [1]. As crises present situations for which individuals are neither prepared nor possess knowledge of how to deal with the uncertain circumstances [15], they actively seek support and guidance [16,17]. In order to mobilize the affected public as a partner [18,19], individuals' need for information must be satisfied.…”

Section: Communicating During a Health Crisesmentioning

confidence: 99%

Risk Communication in the Age of COVID-19

Koinig¹

2021

Risk Management

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Literature describes a pandemic as a unique form of health crisis, which requires intensive communicative efforts. The government is a key actor in such situations for it is not only particularly trusted to manage a crisis, but also can obtain compliance on part of the affected population. Scholars agree that health messages are important tools to create awareness for the (health) threat. Particularly during health emergencies, information on which preventive measures should be taken is most valuable. With measures often concerning “disruptive actions”, messages must be carefully crafted to counteract negative emotions and controversial arguments. The present chapter presents a checklist for successful campaign design in health risk situations by paying specific attention to COVID-19. To this end, we conduct an extensive literature review and highlight how scientific information should be presented, as well as which message appeals and design features should be utilized to provide the population with targeted and timely information. This is essential against decreasing health literacy rates, which have to be considered in the message design process. To illustrate our case, we will refer to selected national health campaigns which were successfully utilized to manage the risk associated with the COVID-19 pandemic. The chapter will conclude with some limitations and directions for future research.

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Community-Level Health Promotion during a Pandemic: Key Considerations for Health Communication

Abstract: Essential characteristics of community-level health promotion Although the challenges posed by COVID-19 are undoubtedly daunting, understanding them is critical to develop CONTACT Stephen A. Rains

Cited by 12 publications

References 9 publications

Anticipating Greater Impact of the COVID-19 Pandemic on Social Life Is Associated With Reduced Adherence to Disease-Mitigating Guidelines

Anticipating Greater Impact of the COVID-19 Pandemic on Social Life Is Associated With Reduced Adherence to Disease-Mitigating Guidelines

A Discourse on the Effectivenes of Health Communication on COVID-19 Infodemic and Conspiracy Theory in Nigeria

Risk Communication in the Age of COVID-19

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