Community college web sites as tools for fostering dialogue

McAllister, Sheila M.; Taylor, Maureen

doi:10.1016/j.pubrev.2007.02.017

Cited by 66 publications

(43 citation statements)

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“…Researchers have examined the social media use of diverse organizations, including community colleges (McAllister & Taylor, 2007), for-profit corporations (Park & Reber, 2008), and nonprofit organizations (Kent, Taylor, & White, 2003). Rybalko and Seltzer (2010) found evidence of "dialogue" via examining Twitter accounts of Fortune 500 companies.…”

Section: Social Media and Organizationsmentioning

confidence: 99%

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

Wang

Zhou

2015

International Journal of Sport Communication

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Social media have been increasingly used by sports organizations to establish relationships with the public. This study explored the Twitter using practices of NBA clubs (N = 30) in the United States in building relationships with their publics during the 2013-14 season.Specifically, it focused on how these clubs used Twitter as a communication tool to build professional, personal, and community relationships through a content analysis of 5561 tweets on their official Twitter sites. The results demonstrated that sports organizations tended to use social media to develop professional relationships with fans via sharing information and promoting products. They utilized several types of communication tools such as retweets, public messages, hyperlinks, and hashtags, among which hashtags were used most frequently. Professional relationships could benefit more from hyperlinks while there could be greater benefit to personal relationships from public messages and retweets and to community relationships from hashtags and hyperlinks. Sports organizations should use these tools effectively to strengthen the professional, personal and community relationship with their publics.ii DEDICATION This thesis is dedicated to everyone who helped me and supported me through the trials

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Section: Social Media and Organizationsmentioning

confidence: 99%

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

Wang

Zhou

2015

International Journal of Sport Communication

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“…The academy did not lag too much behind as communication scholars started to examine social media as a new and developing tool for business communication (Bonsón & Ratkai, 2013). Two-way communication with publics can be established through the use of Internet and social media in addition to monitoring public opinion, collecting detailed information about stakeholders and having dialog with them (McAllister & Taylor, 2007;van der Merwe, Pitt, & Abratt, 2005). Just like its use for public relations professionals to create two-way communication opportunities has increased in the U.S. (Diga & Kelleher, 2009), European public relations practitioners also benefit from these fast-developing online networks to engage with their publics (Verhoeven, Tench, Zerfass, Moreno, & Vercic, 2012).…”

Section: Public Relations and Social Mediamentioning

confidence: 99%

The online presence of Turkish banks: Communicating the softer side of corporate identity

Özdora-Akşak

Atakan-Duman

2015

Public Relations Review

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a b s t r a c tThis study tries to understand the process of organizational identity construction and the role of public relations in assisting this process. This study focuses on Turkey's banking sector to understand how organizational identities are constructed and supported by corporate social responsibility (CSR) activities in addition to how they are communicated to stakeholders. The corporate websites and social media accounts (Facebook and Twitter) of the eight largest banks in Turkey are examined through thematic content analysis to understand their identity construction processes and how much they benefit from CSR activities in this process. Institutional theory is utilized in this study to get a deeper understanding of the role of CSR in organizational identity construction. The results reveal that online presence of banks in Turkey tends to emphasize the softer, especially socially responsible side of their organizational identities.

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“…Thus, through this medium, the universities are communicating with and disseminating information to various stakeholders. Students / prospective students, employees / prospective employees, parents, ranking organizations, and the media were identified as the regular users of academic websites [4]. If it is assumed that universities are the brands for education marketing, then websites emerge as a crucial part of this marketing process.…”

Section: Introduction and Related Workmentioning

confidence: 99%

Scalability and Performance of Selected Websites of Universities: An Analytical Study of Punjab (India)

Singla¹,

Aggarwal²

2017

ijacsa

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Abstract-Today, education has emerged as a major area of commercial activities. The access to various University websites through Internet has opened up new opportunities for the beneficiaries. The creation of these websites fully serves the purpose of educational institutions in advancing and achieving their goals. The varied information made available on these websites and the minimum transaction response time to address the queries of end-users can go a long way to influence their decision in selecting a particular course and an institution. The issue assumes greater significance especially in a developing country like India where a website development and deployment activity is primarily facing the shortage of formalized website design techniques and testing procedures. The performance of most of the University websites is reasonably well, but when accessed by only a few concurrent users. Thus, the aim of this study is to analyze and compare the scalability and performance of selected University websites of Punjab (India) by means of load testing. Simulation of realistic users' behavior is achieved through LoadRunner, a software tool for performance testing. Of all the University websites under study, on the basis of their scalability and performance, it has been found that the websites of Deemed and Central universities are the most and least efficient respectively. The findings of this study can be of great significance for the higher educational institutions in improving the performance quality of their websites resulting into their better ranking and satisfaction of the stakeholders. The paper also outlines the scope for further research in the area under study.

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Community college web sites as tools for fostering dialogue

Cited by 66 publications

References 0 publications

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

How Do Sports Organizations Use Social Media to Build Relationships? A Content Analysis of NBA Clubs’ Twitter Use

The online presence of Turkish banks: Communicating the softer side of corporate identity

Scalability and Performance of Selected Websites of Universities: An Analytical Study of Punjab (India)

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