Community-Based Corporate Social Responsibility

Abstract

It is imperative for companies and businesses to satisfy not only their own interests but also the interests of the community and society. The objective of the study is to conduct an analysis of various corporate social responsibilities of companies. The methodology adopted is a conceptual analysis of community-based corporate social responsibility for companies. The study focuses on corporate social responsibility and corporate social philanthropy in the workplace, service to low-income communities and individuals at the bottom of pyramid, cause marketing, and social marketing. Companies adopt a number of initiatives to fulfill their social responsibilities towards the community and the society. Academicians may analyze the various approaches adopted by companies and suggest effective approaches. Practicing managers may evaluate the existing practices and initiatives and suggest practices and initiatives that are effective. All these will enable companies to create a positive impact on the society and achieve business excellence in the long run.