Communities of Practice for Senior Volunteers: A Mutual Engagement Perspective

Gau, Wen-Bing

doi:10.1080/03601277.2010.500577

Cited by 5 publications

(5 citation statements)

References 16 publications

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“…For example, to strengthen their cognition regarding health care, maintain interpersonal relationships, and enrich their social lives, HIV patients' CoPs have been organized by senior citizens in Finland (Nobre, Kylma, Kirsi, & Pereira, 2015). The many learning-oriented and service-oriented senior citizens' CoPs, meanwhile, have included ones focused on computing in Korea (Kim & Merriam, 2010), Chinese music (Gau, 2016), and intergenerational learning (Gau, 2011).…”

Section: Or Theirmentioning

confidence: 99%

A Reflection on Marketing 4.0 From the Perspective of Senior Citizens’ Communities of Practice

Gau

2019

SAGE Open

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Based on an exploration of the marketing strategies employed in senior citizens’ communities of practice (CoPs), this study proposes that the concept of co-construction derived from learning theory is indispensable in Marketing 4.0, which builds on offline and online interaction between and among consumers and the providers of particular goods and services to create a sense of community. Adopting a qualitative approach, the researchers visited 15 Senior Citizens Learning Centers (SCLCs) in Taiwan, and employed semi-structured interview methods to probe selected interviewees’ insights. This resulted in the identification of four key strategies for CoPs’ marketing efforts, all of which work best if governed by a quality process known as legislating peripheral participation (LPP), which is grounded in co-construction. Specifically, it was found that an SCLC with a unique and high-quality LPP process can not only attract senior citizens’ participation, but also transform their roles from customers to volunteers. The study also assesses whether and how well the four identified strategies can be implemented simultaneously, along with their implications for Marketing 4.0 and for the management of senior citizen–specific CoPs. On a theoretical level, this study highlights the differences between the educational concept of co-construction and the Marketing 4.0 concept of co-creation: with the former being a mutual engagement that integrates buyers and sellers into a cooperative interaction. This process, which takes into account the growth of group identity, individuals’ sense of meaning, and marketing potential, is an important force in Marketing 4.0 that transforms customers into advocates.

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Section: Or Theirmentioning

confidence: 99%

A Reflection on Marketing 4.0 From the Perspective of Senior Citizens’ Communities of Practice

Gau

2019

SAGE Open

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“…Gau (2011) revealed older adults' intergenerational learning within toy-clinic shops in Taiwan and focused on older adults' mutual engagement, and he also explored, in 2013, the formation process of a joint enterprise by using a qualitative research method to interview older adults in CoPs (Gau 2013a). Both mutual engagement and joint enterprise have been discussed in previous studies, but the concept of shared repertoire still lacks discussion.…”

Section: Introduction and Literature Reviewmentioning

confidence: 96%

How to Construct Shared Repertoire in Older Adults’ Communities of Practice

Gau

2016

J Adult Dev

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A community of practice is an important mechanism to integrate participants' learning and knowledge. However, little research has discussed the concept of shared repertoire within a community of practice, to say nothing of looking at this concept from the angle of older adults' learning. In order to close the gap, this article tried to indicate key elements of forming a shared repertoire within the context of older adults' communities of practice. The researchers explored older adults' interactions within Chinese music groups in Taiwan by using qualitative approaches, including the semi-structured interview method and the observation method. Five Chinese music groups in the southern Taiwan area were visited, while a total of 20 interviewees were recruited. The researchers interviewed four persons in each musical group, namely the leader, two old-timers and a newcomer. The findings supported Wenger's arguments about shared repertoire and contribute to gerontology education. The arguments highlighted the importance of leadership and shed light on the relationship between particular structured and unstructured learning behaviors. Some keys about facilitating older adults' communities of practice were also identified in this research.

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“…In education, they improve teaching, promote local-school collaboration, and find applications in professional subjects to enhance students' expertise (McGrath, Liljedahl, & Palmgren, 2020), leading to the formation of professional education networks (Anderson, Ross, Macrae & Wiig, 2020). In elderly education, various types of CoPs, such as interest groups, self-directed learning groups, and senior citizen learning centers enhance the quality of life for seniors (Gau, 2011;Gau, 2013;Gau, 2016) CoPs thrive in various industries because they gather knowledgeable individuals and enhance members' expertise. These interconnected communities facilitate knowledge flow, sharing, and improvement through their networks.…”

Section: Introductionmentioning

confidence: 99%

Unlocking Innovation and Sustainability in Communities of Practice: Exploring Duality in SME Clusters

Gau

2023

IJBSI

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The significance of industrial clusters in the development of small and medium enterprises (SMEs) in remote areas has long been acknowledged. However, there is a lack of research examining innovation and sustainability within these clusters through the lens of Communities of Practice (CoPs). Thus, this study was carried out to specifically investigate the concept of Duality in SME clusters in remote regions of Taiwan to comprehend how Duality contributes to innovation and sustainability in these clusters. To gather data, a combination of purposive and snowball sampling methods was used. We visited a total of 12 SME clusters and interviewed the cluster leader and a senior member within each cluster, resulting in 24 respondents in total. The findings indicated that innovation within SME industrial clusters in remote areas of Taiwan is spurred by the concept of Duality, which is deeply rooted in shared practices and collaborative tasks. These collaborative tasks and shared practices facilitate continuous cycles of mutual engagement, joint enterprise, and shared repertoire, ultimately nurturing creativity. It was confirmed that the concept of Duality allows for clarifying how SME clusters establish their learning mechanisms, not only enhancing creativity but also reinforcing sustainability.

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Communities of Practice for Senior Volunteers: A Mutual Engagement Perspective

Cited by 5 publications

References 16 publications

A Reflection on Marketing 4.0 From the Perspective of Senior Citizens’ Communities of Practice

A Reflection on Marketing 4.0 From the Perspective of Senior Citizens’ Communities of Practice

How to Construct Shared Repertoire in Older Adults’ Communities of Practice

Unlocking Innovation and Sustainability in Communities of Practice: Exploring Duality in SME Clusters

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