Communication use in the times of the coronavirus. A cross-cultural study

Perosanz, Juan José Igartúa; Mohedano, Félix Ortega; Calderón, Carlos Arcila

doi:10.3145/epi.2020.may.18

Cited by 34 publications

(34 citation statements)

References 31 publications

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“… Casero-Ripollés (2020) confirms that news consumption increased immensely during COVID-19. Igartua et al. (2020) find that high consumption of information about COVID-19 raises perceived knowledge on the topic, and it results in the adoption of preventive measures.…”

Section: Introductionmentioning

confidence: 92%

The use of Twitter by state leaders and its impact on the public during the COVID-19 pandemic

Haman

2020

Heliyon

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The article examines how many leaders used Twitter during the COVID-19 pandemic, in what way, and the impact they had on the public. In the context of Twitter, the impact on the public refers to the growth in followers as it signifies the increased interest of the public about information. 50,872 tweets were collected from 143 state leaders and an original dataset was created containing information on the growth of followers. Ordinary least squares regression models were used for the analysis. It was found that 64.8% of UN member states had a leader that tweeted about COVID-19. Furthermore, a significant increase in the number of followers during the pandemic compared to months prior was noted. Since March, the pandemic has been a dominant topic on Twitter. During the COVID-19 pandemic, the highest percentage increase in gaining Twitter followers was experienced by politicians who frequently tweeted and those who had a lower ratio of the number of followers to internet users. The research implies that citizens are interested in being informed about emergencies through social networks, and government officials should use them.

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Section: Introductionmentioning

confidence: 92%

The use of Twitter by state leaders and its impact on the public during the COVID-19 pandemic

Haman

2020

Heliyon

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“…Almost every aspect of human life has been affected by the SARS-COV-2 pandemic since its declaration in March 2020, and academia has rapidly focused on this unprecedented topic and its effects, causes, and derivatives. This has also happened in the field of communication, with numerous studies published regarding the manner in which information about the virus has been consumed during the pandemic [1] or about the potential spread of "fake news" [2].…”

Section: Introductionmentioning

confidence: 99%

Health Advertising during the Lockdown: A Comparative Analysis of Commercial TV in Spain

Blanco‐Herrero

Gallardo-Camacho

Calderón

2021

IJERPH

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During the lockdown declared in Spain to fight the spread of COVID-19 from 14 March to 3 May 2020, a context in which health information has gained relevance, the agenda-setting theory was used to study the proportion of health advertisements broadcasted during this period on Spanish television. Previous and posterior phases were compared, and the period was compared with the same period in 2019. A total of 191,738 advertisements were downloaded using the Instar Analytics application and analyzed using inferential statistics to observe the presence of health advertisements during the four study periods. It was observed that during the lockdown, there were more health advertisements than after, as well as during the same period in 2019, although health advertisements had the strongest presence during the pre-lockdown phase. The presence of most types of health advertisements also changed during the four phases of the study. We conclude that, although many differences can be explained by the time of the year—due to the presence of allergies or colds, for instance—the lockdown and the pandemic affected health advertising. However, the effects were mostly visible after the lockdown, when advertisers and broadcasters had had time to adapt to the unexpected circumstances.

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“…Casero-Ripoll es (2020) confirms that news consumption increased immensely during COVID-19. Igartua et al (2020) find that high consumption of information about COVID-19 raises perceived knowledge on the topic, and it results in the adoption of preventive measures. People can use Twitter as a source of news.…”

Section: Introductionmentioning

confidence: 92%

The use of Twitter by state leaders and its impact on the public during the COVID-19 pandemic

Haman¹

2020

Preprint

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Social networks are a useful tool for informing the public. During the COVID-19 pandemic, it was through social networks that many state leaders have informed the public about their actions. I examine how many leaders used Twitter, in what way, and the impact they had on the public. In the context of Twitter, the impact on the public refers to the growth in followers as it signifies the increased interest of the public about information. In this article, I collected 50,872 tweets from 143 state leaders and created an original dataset containing information on the growth of followers. I used ordinary least square regression models. This led to the finding that 64.8% of UN member states had a leader that tweeted about COVID-19. Furthermore, a significant increase in the number of followers during the pandemic compared to months prior was noted. Since March, the pandemic has been a dominant topic on Twitter. During the COVID-19 pandemic, the highest percentage increase in gaining Twitter followers was experienced by politicians who frequently tweeted and those who had a lower ratio of the number of followers to internet users. The research implies that citizens are interested in being informed about emergencies through social networks, and government officials should use them.

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Communication use in the times of the coronavirus. A cross-cultural study

Cited by 34 publications

References 31 publications

The use of Twitter by state leaders and its impact on the public during the COVID-19 pandemic

The use of Twitter by state leaders and its impact on the public during the COVID-19 pandemic

Health Advertising during the Lockdown: A Comparative Analysis of Commercial TV in Spain

The use of Twitter by state leaders and its impact on the public during the COVID-19 pandemic

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