Communication Trends in the Post-Literacy Era: From Human Creativity to the Creativity of Artificial Intelligence and Human-Machine Hybrids

Abstract

The article is based on the materials of the Fifth International Theoretical Scientific Conference “Communication trends in the post-literacy era: polylingualism, multimodality and polyculturalism as preconditions for new creativity”, which took place at the Institute of Humanities in November 26–28, 2020. The authors analyze the main communication trends that have developed under the influence of the Covid-2019 pandemic in the sociocultural space in 2020. The main trend is the use of artificial intelligence in such areas of socioculture as communication, media, education. The concept of creativity is clarified, the creative possibilities and limits of human and artificial intelligence are considered, the threats and dangers of the artificial intelligence‘s development and its implementation in various spheres of human life are analyzed, such as education, socialization and inculturation, journalism and mass information, contemporary art, museum and exhibition activity. The conclusion is made about the need for further interdisciplinary research of artificial intelligence in the humanitarian sphere.

Significant Cultural Code Establishment In German-Speaking Media Discourse

“…Despite a long and fruitful tradition of studying media, it should be noted that the current situation expresses the need to clarify approaches to the study of the media space and media text in particular. This is primarily due to the level of information provision of modern society -the media market permanent growth, the intensity of digital information flows, serious and sustainable change in the structure of media content (Gudova et al, 2021;Khachmafova et al, 2017). All these factors are associated with new computer technologies and are accelerated, among other things, by public and social transformations in the era of a pandemic.…”