Abstract:The study attempts to examine the utilization of Chatbot as a smart assistant in ecommerce. Nowadays, there are more than 80 million people in Indonesia actively shopping online. The e-commerce sector has produce more than $12.2 Billion or equal with 45% digital economy in Indonesia. It makes retailers have to be more aggressive in doing the promotion and marketing. Employing descriptive method and interview, the research tries to describe the impact of the usage of the software. The result shows that by adapt… Show more
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