Communication Preferences of Florida Farm Bureau Young Farmers & Ranchers

Educating the Future of Agriculture: A Focus Group Analysis of the Programming Needs and Preferences of Montana Young and Beginning Farmers and Ranchers

“…They expressed a need and desire to embrace social media and use it as a medium to stay connected. This was congruent with the results found by Telg and Barnes (2012); young producers in their study also expressed concern with the trustworthiness and accuracy of social media information but agreed social media is a great marketing tool for promotion.…”

“…Past research has recognized that YBFR tend to be more excepting of new technologies. Although some commonalities exist, research has found that young producers prefer different delivery formats than older producers (Telg & Barnes, 2012;Howell & Habron, 2004;Licht & Martin, 2006).…”

“…Emailed newsletters that contained hyperlinks to more information were viewed as efficient for a steady stream of information. Telg and Barnes (2012) also found that Florida young farmers and ranchers utilized internet, email, and social media technologies as key information sources.…”

Journal of Applied Communications vol. 99 (3) Full Issue

“…Many people have encouraged agriculturists to adopt emerging online communications tools to promote their businesses (Baumgarten, 2012) and share agriculture's story with a larger audience (Telg & Barnes, 2012). To develop training opportunities and resources to help agriculturists adopt these online communication tools, it is important to identify what topics require or deserve the most attention.…”

Identifying Agriculturists' Online Communication Tool Training Needs

“…Although farmers may have access to the Internet through smartphones and other wirelesscapable technology, many still are not realizing the full power social media can have on their business or agriculture as a whole (Graber, 2010). Agriculturists should broaden the scope of their social media efforts and begin to focus efforts externally to better communicate the message of agriculture to non-agriculture publics (Telg & Barnes, 2012). Graber (2010) found most agricultural producers see the importance of social media to communicate the message of agriculture, but many were uncomfortable using the technology or felt they did not have the time to contribute.…”