Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract

Aiello, G.; Dasmi, Costanza; Nechaeva, O. V.

doi:10.1007/978-3-031-24687-6_110

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

2023

DOI: 10.1007/978-3-031-24687-6_110

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Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract

G. Aiello

Costanza Dasmi

O. V. Nechaeva

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Communication of Sustainability in Omnichannel Retailing as a Tool to Increase Brand Engagement: An Abstract

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