Communication of nutrition information by influencers on social media: A scoping review

Rogers, Alice; Wilkinson, Shelley A.; Truby, Helen; Downie, Olivia

doi:10.1002/hpja.563

Cited by 24 publications

(29 citation statements)

References 40 publications

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“…Health professionals in the online health space may need to take alternative approaches. For example, engagement with groups who are most likely to publicly share on their networks (Lifestyle Mavens) and using existing influencers to connect with at risk groups [ 47 ]. Indeed, social media may not be the communication method of choice for connecting and influencing those Blissfully Unconcerned at all and connecting to such individuals may require very different approaches.…”

Section: Discussionmentioning

confidence: 99%

Communicating Health to Young Adults Using Social Media: How, Where, and When?

et al. 2022

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Communication with young adults about healthy lifestyle behaviours needs to result in improvements in dietary choices to impact the prevalence of diet-related diseases. This paper presents the health beliefs, behaviours, and communication practices in young Australian adults (n = 2019) by their pre-defined psycho-behavioural characteristics: Lifestyle Mavens, Health-Conscious, Aspirational Healthy Eaters, Balanced-All Rounders, Contemplating Another Day, or Blissfully Unconcerned. The Lifestyle Mavens and Health-Conscious groups were more likely to actively seek out health information on social media (p < 0.05). Lifestyle Mavens were the most likely to engage with health and food content on social media, whereas the Blissfully Unconcerned were the least likely to engage (p < 0.05). Lifestyle Mavens are more likely to report creating food and health-related content for social media, whereas Aspirational Healthy Eaters are more likely to report searching for food and health-related content online, but are less likely to share or create content. Contemplating Another Day are more likely to report interactions with commercial content. This paper defines how psycho-behavioural segments communicate about health, where they look for information, how they may prefer to receive health messages, and when they are most receptive to messages. By applying existing robust market segmentation techniques, this paper provides nuanced information that challenges the assumption that online social media health information is preferred by all young adults.

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Section: Discussionmentioning

confidence: 99%

Communicating Health to Young Adults Using Social Media: How, Where, and When?

et al. 2022

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“…Australian researchers have observed that young adults, particularly females, perceive empathetic language as significantly more persuasive compared to authoritative messages [56]. In a review of social media influencers' communications, Rogers et al identified the use of positive, humorous, motivational, inspirational, accusatory and heroic tones of nutrition messages as well as language techniques such as exaggeration and rhetorical questions [66].…”

Section: Language and Tonementioning

confidence: 99%

Improving Communication of the UK Sustainable Healthy Dietary Guidelines the Eatwell Guide: A Rapid Review

Culliford¹,

Bradbury

Medici³

2023

Sustainability

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Background: Food-based dietary guidelines (FBDG) are a key public health tool, providing evidence-based recommendations for a healthy and more environmentally sustainable diet. Current adherence to national FBDG in the UK is poor with only 0.1% of the population meeting all of the recommendations set out in the Eatwell Guide. Communication of the Eatwell Guide is one of the many essential strategies needed to improve adherence and to support the necessary shift towards sustainable diets in the UK. An effective strategy is needed to communicate this information to policy makers, the food industry, health professionals and the public in order to drive dietary behaviour change. Methods: The authors conducted a rapid review of the scientific literature available in the SCOPUS database published between 2012 and 2022 (inclusive). Keywords searched related to the communication and implementation of FBDG. Additionally, examples of communication strategies for national FBDG globally are presented to demonstrate examples of good practice in this field. Results: The review highlighted several key themes relating to effective communication of FBDG. As a result, five recommendations are made for how communication of the Eatwell Guide could be improved to drive better adherence to these sustainable healthy guidelines. The recommendations are (1) review of language and tone of nutrition and sustainability related messages; (2) targeting of FBDG and communications to specific population segments; (3) addressing barriers to and benefits of adopting the Eatwell Guide recommendations; (4) development of practical tools and resources to support implementation of the guidelines; and (5) leveraging social media and social marketing techniques to increase public engagement. Conclusions: This research summarises the current scientific literature on the effective communication of FBDG. The recommendations may be used to improve future communication strategies for the Eatwell Guide as well as other national and international sustainable healthy FBDG.

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“…In societies dominated by the economy and the media, individuals are subject to influences from a wide range of information sources (TV, internet, film documentaries, social media), such as advertising of foods and supplements, the opinions of researchers and experts in nutrition, health or fitness, and have improved access to scientific studies ( 66 , 67 ). In recent years, different forms of diet frequently were the subject of a – sometimes highly emotional – debate in public and digital media.…”

Section: Hypotheses On Classical Placebo and Nocebo Effects In Diet C...mentioning

confidence: 99%

Why context matters when changing the diet: A narrative review of placebo, nocebo, and psychosocial context effects and implications for outcome research and nutrition counselling

Neumann

Wirtz²,

Lutz³

et al. 2022

Front. Nutr.

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Placebo (PE) and nocebo effects (NE) have been subjects of systematic research in medicine and psychotherapy for many decades to distinguish between the (specific) pharmacological effect of medication and the (unspecific) effect of the context. Despite this significant research, the awareness, operationalisation, and reflection of the multiplicity of PE, NE, and psychosocial context effects (PSCE) is currently limited when researching outcomes of diet changes in studies without randomisation and placebo control. This neglection is critical as it could systematically influence outcomes by moderating and mediating them and thus reducing the validity and evidence base of these studies. Therefore, we performed a (non-systematic) narrative review (NR) on the following objectives: (1) present a concise overview about the relevance of PE, NE, and PSCE in medicine and nutrition research; (2) review the current state of research on reflecting context effects when studying diet changes; (3) provide useful theoretical foundations via consideration and integration of micro- and macro context effects; (4) operationalise as hypotheses the potential PE, NE, and PSCE which are specific for researching diet changes; and (5) derive their impact for future research as well as for nutrition counselling. The electronic search in this NR for objective (2) identified N = 5 publications and for objective (4) we found N = 61 articles retrieved in the first round of search, additional references were identified by a manual and snowball search among the cited references resulting finally in N = 37. This NR offers a synoptical basis to foster awareness and operationalisation of a variety of PE, NE, and PSCE. Interdisciplinary research teams should monitor these factors using, e.g., qualitative, mixed-method studies, process evaluation, item bank approaches, moderator and mediator analysis that might reveal substantially new insights, and outcomes of relevance to science and nutrition counselling. Nevertheless, the present NR has several limitations, especially as it is non-systematic, because it is a very heterogeneous field of research, in which the topic we are investigating is usually regarded as marginal and subordinate. Therefore, future research should conduct systematic reviews and particularly theory-based primary studies (experimental research) on hypotheses of PE, NE, and PSCE in outcome research in diet changes.

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Communication of nutrition information by influencers on social media: A scoping review

Cited by 24 publications

References 40 publications

Communicating Health to Young Adults Using Social Media: How, Where, and When?

Communicating Health to Young Adults Using Social Media: How, Where, and When?

Improving Communication of the UK Sustainable Healthy Dietary Guidelines the Eatwell Guide: A Rapid Review

Why context matters when changing the diet: A narrative review of placebo, nocebo, and psychosocial context effects and implications for outcome research and nutrition counselling

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