Communication of Global Aspects of Corporate Social Responsibility in the Circular Economy

Abstract

Research background: The essence of corporate social responsibility is not new, but its form has changed over the years, as has changed the view on whether it is possible and beneficial to put this idea into practice. CSR concerns economics, corporate management, business ethics, sociology, political science, environmental sciences and many other disciplines and is becoming increasingly popular among the general public. In this context, it is possible to look for connections and links to the circular economy. The circular economy is a sustainable development strategy that creates functional and healthy relationships between nature and human society. It perfectly closes material flows in long-term cycles. Purpose of the article: The paper aims to point out the possibilities of linking CSR concerning the environmental pillar, with the processes of the circular economy in the global environment through a concrete example. Methods: To achieve the set goal, published materials of domestic and foreign authors were examined. As part of the in-depth analysis, case studies of selected subjects were examined. Besides, a synthetic-analytical method and an inductive-deductive method were used. Findings & Value added: The expected result will provide a picture of the possibilities of connecting corporate social responsibility regarding the processes of the circular economy. The findings may lead to a more effective link between CSR and the circular economy.

Testing of Standardized Advertising Slogans Within the Marketing Communication of Sustainable and Local Foods in Order to Reveal Consumer Preferences

“…Sustainable agriculture and sustainable food consumption are among the many challenges facing humanity in light of population growth, pollution, diseases of civilization, or the loss of primary resources. The company is increasingly focused on environmental protection, local community development, ethical business and improving relationships with employees and partners (Bednárik and Augustínová, 2021). With the new technologies, education, lifestyle changes and well-being, consumers are increasingly concerned about the environment and a healthy lifestyle.…”