“…Following the reasonably settled understandings in the anthropological and sociological literature on informal economies (summarized in Lobato et al 2011; Lobato 2012), the formal lies within the legally sanctioned media economy on which production and distribution data are routinely based, while the informal encompasses grey markets (secondary markets, household-level peer-to-peer exchange) as well as organized or incidental piracy, which may or may not be defined as black markets. Informal media economics, this article argues, can also encompass emerging markets such as those based on the emergent commercialization of online user-generated content, on one hand, and the embrace by innovative professional content creators of arguably the informal sector par excellence , web 2.0/social media, on the other.…”