Communication Models for the Study of Mass Communications

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“…Los medios de comunicación para los estudiantes del Grado en Periodismo siguen cumpliendo las funciones que ya adelantó la teoría de los usos y gratificaciones (Katz et al, 1985;McQuail y Windahl, 1993): información, entretenimiento, identidad personal, relación social e identificación con un grupo. Los nuevos medios no han cambiado este esquema pero sí han alterado aquellos usos más pasivos por otros relacionados con la interacción.…”

Interactions among life, scientific work and academic structures: the case of Gerhard Maletzke

“…Some examples include Benito, 1973;Carrera, 2008;Guinsberg, 2005;Moragas, 2011;Pelayo & Cabrera, 2002;Rodrigo, 1995;Saperas, 1992;and Valbuena, 1997. The same notion applies to authors who have cited Maletzke in English, such as Fawkes, 2007;Fawkes & Gregory, 2000;McQuail & Windahl, 1993;Paton, 2011;Rush, 2013;Watson & Hill, 2012;Wilson, 1999;and Windahl, Signitzer & Olson, 2009. who formed a part of this landscape for as long as he could remember. From his father Walter, who died in 1926, he retained some "blurry memories", an extensive collection of books, and contact with former coworkers who described his father as "ingenious and full of humor".…”

The Impact of Indian Dramas on Language and Dressing of Females

“…The Cultivation Theory asserts that heavy viewers' attitudes are cultivated primarily by what they watch on television. Gerbner views this television world as "not a window on or a reflection of the world, but a world in itself" [12]. Cultivation Theory, in its most basic form, suggests that television is responsible for shaping or 'cultivating' viewers' conceptions of social reality.…”