Communication from a Human Rights Perspective: Responding to the HIV/AIDS Pandemic in Eastern and Southern Africa A Working Paper for use in HIV and AIDS Programmes

Ford, Neil; Odallo, D; Chorlton, R

doi:10.1080/713852167

Cited by 24 publications

(11 citation statements)

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“…The heavy biomedical or clinical focus in rural PMTCT can, in a sense, act as a 'cultural subterfuge,' if health messages are considered alien, hostile or even threatening to a community's interests, culture or domain (Okpaku, 2004). In order to create PMTCT interventions that are both culturally appropriate and compelling in Lesotho, the publichealth impetus behind the clinical intervention or social education message must be isolated from the biomedical design and reframed in terms of the cultural mechanisms and healthcare traditions used in Basotho culture, particularly in communication structures that promote an ethos of women and children (UNAIDS/Penn State, 1999;Ford, Odallo & Chorlton, 2003;Okpaku, 2004). To accomplish this, interventions need to move beyond the programme (i.e.…”

Section: Discussionmentioning

confidence: 99%

Community approaches to preventing mother-to-child HIV transmission: perspectives from rural Lesotho

Towle

Lende

2008

African Journal of AIDS Research

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This paper examines the cultural and structural difficulties surrounding effective prevention of mother-to-child HIV transmission (PMTCT) in rural Lesotho. We argue for three strategies to improve PMTCT interventions: community-based research and outreach, addressing cultural and structural dynamics, and working with the relevant social groups that impact HIV prevention. These conclusions are based on interviews and participant observation conducted within the rural Mokhotlong district and capital city of Maseru, involving women and men of reproductive age, grandmothers serving as primary caretakers, HIV/AIDS programme staff, and medical professionals. Qualitative analysis focused on rural women's socio-medical experience with the four measures of PMTCT (educational outreach, voluntary counselling and testing, antiretroviral interventions, and safe infant feeding). Based on these results, we conclude that intervention models must move beyond a myopic biomedical 'best-practices' approach to address the social groups and contextual determinants impacting vertical HIV transmission. Given the complexities of effective PMTCT, our results show that it is necessary to consider the biomedical system, women and children, and the community as valuable partners in achieving positive health outcomes.

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Section: Discussionmentioning

confidence: 99%

Community approaches to preventing mother-to-child HIV transmission: perspectives from rural Lesotho

Towle

Lende

2008

African Journal of AIDS Research

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“…(Kelly et al, 2005). Plus encore, des chercheurs affirment aujourd'hui qu'à moins que les jeunes obtiennent un rôle de participants dans le processus de conception et de mise en oeuvre des interventions leur étant adressées, ces dernières seraient vouées à l'échec (Ford et al, 2003;MacDonald et al, 2011;Mitchell et al, 2004). 2 Bien que les jeunes conducteurs comprennent généralement les détenteurs de permis de conduire de 16 à 24 ans, des contraintes éthiques nous poussent à mettre de côté, dans le cadre de cette recherche, les conducteurs mineurs.…”

Section: Une Vision Interactionniste Du Mondeunclassified

Tentative de renouvellement de l’approche méthodologique en marketing social : l’apport de la MTE dans un effort de sensibilisation des jeunes conducteurs québécois à la problématique de l’alcool au volant

Boivin

2015

approchesind

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L’intégration de la méthodologie de la théorisation enracinée (MTE) à la recherche en marketing social, et plus particulièrement en sécurité routière, est une orientation méthodologique plutôt récente. Nous croyons pourtant que cette approche, qui est à l’antithèse de l’approche hypothético-déductive traditionnellement répandue dans ce domaine, est la plus appropriée pour nous permettre de répondre à la question suivante : comment sensibiliser et éduquer les jeunes conducteurs québécois de 18 à 24 ans aux problèmes de l’alcool au volant? L’approche de la MTE nous fera ainsi mieux comprendre les perceptions qu’ont les jeunes conducteurs de l’alcool au volant puis nous permettra d’identifier les variables et les facteurs d’influence à considérer lors de l’élaboration et de la mise en oeuvre d’interventions visant à sensibiliser et à éduquer ce public cible à la problématique de l’alcool au volant. Dans cet article, nous présenterons la démarche inductive adoptée dans le cadre de notre projet de recherche portant sur la sensibilisation à l’alcool au volant auprès des jeunes conducteurs québécois (en cours) ainsi que les arguments appuyant ce choix.

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“…Recently, college students have become the latest addition to the AIDS highrisk group, due to their practices of unsafe heterosexual intercourse (Wang 2005). There is a growing consensus among those developing programmes in public health and education that unless young people are given a more significant voice in participating in policy dialogue about their own health and sexuality, the programmes themselves are doomed to failure (Ford, Odallo, and Chorlton 2003). While there are many different approaches to addressing the critical issues of 'youth voice' in youth sexuality, one area that has received considerable attention over the last five years -and the focus of this article -is the use of participatory visual and other arts-based methodologies, such as photovoice.…”

mentioning

confidence: 98%

‘I Never Knew that Pictures Could Convey Such Powerful Messages’: Chinese Students in an English Department Explore Visual Constructions of HIV and AIDS

Tao

Mitchell

2010

Changing English

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Communication from a Human Rights Perspective: Responding to the HIV/AIDS Pandemic in Eastern and Southern Africa A Working Paper for use in HIV and AIDS Programmes

Cited by 24 publications

References 0 publications

Community approaches to preventing mother-to-child HIV transmission: perspectives from rural Lesotho

Community approaches to preventing mother-to-child HIV transmission: perspectives from rural Lesotho

Tentative de renouvellement de l’approche méthodologique en marketing social : l’apport de la MTE dans un effort de sensibilisation des jeunes conducteurs québécois à la problématique de l’alcool au volant

‘I Never Knew that Pictures Could Convey Such Powerful Messages’: Chinese Students in an English Department Explore Visual Constructions of HIV and AIDS

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