Communication audit of Doto Coffee's promotion strategy for the Bicycle community
Lalu Septian Alin Fithar,
Olva Routania Fransiska
Abstract:The coffee shop business is increasingly mushrooming in Lombok, and this causes coffee shops to carry out many promotional strategies to compete with competitors and bring in many customers. Coffee shops carry out many kinds of promotions through social media by targeting a diverse target audience. The promotions carried out by coffee shops target the community for cooperation. Approaching the community is a challenge for coffee shops. This study aims to conduct a communication audit on the discount promotion … Show more
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