Communication Audit of Digital Entrepreneurship Academy of Human Resources Research Program and Development Agency of the BPSDMP Kominfo Surabaya in Pamekasan Region
Sandika Rhamadona,
Siska Sufa,
Meithiana Indrasari
et al.
Abstract:The Digital Talent Scholarship (DTS) program by the BPSDM (Center for Human Resources Development and Research) Kominfo aims to enhance the skills and competencies of Indonesian human resources in the digital field. One such program is the Digital Entrepreneurship Academy (DEA) program, which trains individuals to accelerate the growth of digital technology in entrepreneurship. This study aims to understand the DEA Program training in Pamekasan Regency, conducted by BPSDMP Kominfo Surabaya, and its benefits. T… Show more
“…Mukaron dan Laksana, (2016:41) mengatakan bahwa Pelayanan Publik adalah pemberian layananan (melayani) keperluan orang atau masyarakat yang mempunyai kepentingan pada organisasi sesuai dengan aturan pokok dan tata cara yang telah ditetapkan. Penyelenggaran pelayanan pubik tersebut berupa: pengelolaan pengaduan masyarakat, pengelolaan informasi, pengawasan internal, penyuluhan kepada masyarakat, dan pelayanan konsultan (Rhamadona et al, 2023).…”
This research aims to examine the effectiveness of the Digital Population Identity service program in Serdang Bedagai Regency. One of the criteria for good public service is that the public service can be accepted by users of the service. This Digital Population Identity service program is a new innovation created by the Directorate General of Dukcapil, Ministry of Home Affairs, which aims to make it easier for people to use their identity. This research uses a qualitative approach with descriptive methods.
“…Mukaron dan Laksana, (2016:41) mengatakan bahwa Pelayanan Publik adalah pemberian layananan (melayani) keperluan orang atau masyarakat yang mempunyai kepentingan pada organisasi sesuai dengan aturan pokok dan tata cara yang telah ditetapkan. Penyelenggaran pelayanan pubik tersebut berupa: pengelolaan pengaduan masyarakat, pengelolaan informasi, pengawasan internal, penyuluhan kepada masyarakat, dan pelayanan konsultan (Rhamadona et al, 2023).…”
This research aims to examine the effectiveness of the Digital Population Identity service program in Serdang Bedagai Regency. One of the criteria for good public service is that the public service can be accepted by users of the service. This Digital Population Identity service program is a new innovation created by the Directorate General of Dukcapil, Ministry of Home Affairs, which aims to make it easier for people to use their identity. This research uses a qualitative approach with descriptive methods.
“…In essence, business transformation epitomizes a profound reconfiguration of operational paradigms within an organization, signifying a departure from conventional modes of operation towards an innovative and holistic approach (Rhamadona et al, 2023). This strategic shift, often spearheaded by organizational leaders, extends beyond mere incremental changes, seeking instead a comprehensive redefinition of how tasks are conducted, embracing innovation, agility, and adaptability as core tenets.…”
Corporate branding stands as a pivotal facet of a company's identity, wielding substantial influence over consumer perceptions and confidence. In the contemporary digital landscape, the optimization of corporate branding demands innovative methodologies. Artificial intelligence (AI) assumes a pivotal role in revolutionizing how companies conceptualize and manage their brand image. Leveraging AI-powered tools and algorithms furnishes invaluable insights into consumer behaviors, preferences, and prevailing market trends, empowering companies to make data-informed decisions, tailor branding strategies, and elevate overall customer experiences. Furthermore, AI's integration augments brand management endeavors by expediting the analysis of feedback, enabling swift adaptation to dynamic market shifts and evolving consumer sentiments. This research significantly contributes to both academic discourse and industry practices by elucidating AI's transformative prowess and furnishing guidance on embedding strategic branding approaches aligned with the exigencies of the digital era. Through an amalgamation of case studies and theoretical frameworks, this article illuminates the symbiotic relationship between AI and corporate branding, underscoring their mutually advantageous alliance within the sphere of business transformation.
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