With the popularity of the Internet, more and more people are turning to their computers for health information, advice, support, and services. This chapter provides an analysis of the changes in healthcare communication resulting from the Internet revolution. It provides a variety of examples, including information about health websites and portals, online patient communities, Internet pharmacies, and web-enabled hospitals.The chapter's general structure is from the most simple uses to the more complex, from information retrieval and use, through situations where information is exchanged, either between patients and physicians or in patient online communities. Health interventions using the Internet are next. These consultations, promotion programs, and clinical applications involve actual medical treatment.Since the more complex health-related uses of the Internet rely heavily on infrastructure, we conclude with a discussion of computerized physician order entry (CPOE) and electronic health records. Each section concludes with a discussion of issues, implications, and challenges. Throughout, we have maintained a focus on how the Internet is affecting health communication. Economic, technical, and regulatory aspects of changes in healthcare are addressed only secondarily.
Information
Online health informationPerhaps the most widely felt impact of the Internet on communication in healthcare is in the widespread availability of, and interest for, health information on the web. A 2005 Harris Interactive poll of 1000 Americans suggested that approximately 75 percent of US adults have gone online to look for health or medical information. What is more, the frequency of searching is impressive: almost 60 percent reported that they had looked "often"(25 percent) or "sometimes"(33 percent), whereas the percentage saying that they rarely searched for The Handbook of Internet Studies Edited by Mia Consalvo and Charles Ess