Communication and sustainable agriculture: Building agendas for research and practice

Walter, Gerry

doi:10.1007/bf02217624

Cited by 6 publications

(3 citation statements)

References 10 publications

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“…Research has shown, for example, that farm periodicals tend to serve as an advocacy press in covering issues related to animal rights (Reisner, 1992). Other analyses have revealed evidence or raised questions about various kinds of advertiser influence on editorial content of farm periodicals (e.g., Sweeney & Hollifield, 2000;Walter, 1992;Reisner & Walter, 1994;Hays, 1992).…”

Section: Types and Effects Of Advertising-based Pressurementioning

confidence: 99%

Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad

Banning¹,

Evans²

2001

Journal of Applied Communications

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Research reported here addresses effective communications within agriculture by examining power relationships within the agricultural publishing triad: advertisers, periodicals and producer readers. A 10-year analysis using mail surveys among agricultural print journalists explores recent changes within this triad, including perceptions of trends in the levels, kinds, and effects of advertiser influence on editorial content of U.S. commercial farm periodicals. Results reveal increasing advertiser-related pressure on the journalists. Other findings examine perceived harm to the profession, publication policies used, and differences in response related to gender and age. Authors discuss implications and offer steps for follow-up through research and professional education.

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Section: Types and Effects Of Advertising-based Pressurementioning

confidence: 99%

Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad

Banning¹,

Evans²

2001

Journal of Applied Communications

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“…Since information and communication play a dual role, farmers, as a consequence, need to identify the right message. The communication efforts are made in agriculture to increase production and influence farmer's practices (Walter, 1992). The adoption of chemicals to increase food production has neglected ecological concerns, leading them to consider that as a conventional agricultural practice.…”

Section: Introductionmentioning

confidence: 99%

Media influence in agriculture practices and scopes for non-chemical agricultural messages

Amalan,

Aram

2023

CHSS

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Non-chemical agricultural methods can improve soil health, conserve ecology and enhance biodiversity, and are more sustainable. Media messages trigger a change in farmers’ attitudes that needs to be studied to understand their practices. This study used the Diffusion of Innovation theory to figure out how farmers accept chemicals in farming practices from the media and how the chemicals impact the environment. The objective is to understand how media influence farmers towards chemical fertilizers and pesticides, to find out which media has been widely used by farmers, and to find out which the popular medium has provided information about non-chemical agricultural methods (NCAM). A stratified sampling technique was used, and fifty small farmers were selected for the survey. The key findings suggested that effective media use by the farmers shift to agricultural practices now and then through media influences on that Non-Chemical Agricultural Methods (NCAM) messages are redefined through survey methodology.

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“…In contrast, agricultural magazine content has been criticized for being narrowly focussed on production technologies and overtly influenced by advertisers and other agribusiness interests (Hays and Reisner 1990;Logsdon 1992;Reisner 1991;Reisner and Hays 1989). If these criticisms are accurate, such systematic biases in agricultural news coverage could lead farmers and the nonfarm public to be unaware of or otherwise misperceive one another's values and positions on important agricultural and natural resources issues (Walter 1992). Sustained negative news about agriculture in the general press (in coverage of such issues as food safety, animal rights, water quality, and federal commodity program abuses) could erode public support for farmers and farming (Hall et al 1977;Protess and McCombs 1991;Trew 1979b).…”

Section: Introductionmentioning

confidence: 99%

Agricultural Journalists' Assessments of Print Coverage of Agricultural News¹

Reisner

Walter

1994

Rural Sociology

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Critics of agricultural news claim farm media and mass media coverage of agriculture is systematically distorted, a condition that could seriously affect the agricultural information system. A national survey used agricultural journalists as expert judges to assess how well three types of print journalists cover agricultural news. Their assessments indicated that mass media reporters who do not regularly cover agricultural news tend to write agriculture stories that are superficial and stereotyped but not biased toward agricultural interests. Farm magazine writers' stories are not superficial or stereotyped, but writers are uncritical of agriculture, biased toward agroindustry, and overlook important social and environmental issues. Newspaper farm beat reporters are closer to farm magazine writers in not trivializing agriculture and closer to general newspaper reporters in avoiding close ties with industry. Both farmers and public thus receive biased and fragmented reporting that may polarize their views on current agricultural issues. Even if reporters are aware of critical shortcomings in their coverage, improvement may require reduction in structural constraints on story choice. I The authors thank Suzanne Wilson, Marta Zambrano, and anonymous reviewers for helpful comments on earlier drafts of this paper.

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Communication and sustainable agriculture: Building agendas for research and practice

Cited by 6 publications

References 10 publications

Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad

Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad

Media influence in agriculture practices and scopes for non-chemical agricultural messages

Agricultural Journalists' Assessments of Print Coverage of Agricultural News¹

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Communication and sustainable agriculture: Building agendas for research and practice

Cited by 6 publications

References 10 publications

Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad

Fading Voices: A 10-Year Trend Within an Agricultural Advertiser-Media-Reader Triad

Media influence in agriculture practices and scopes for non-chemical agricultural messages

Agricultural Journalists' Assessments of Print Coverage of Agricultural News1

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Agricultural Journalists' Assessments of Print Coverage of Agricultural News¹