Communication and Agricultural Development: A Field Experiment

Brown, Marion R.

doi:10.1177/107769907004700411

Cited by 8 publications

(2 citation statements)

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“…Illiteracy and traditional attitudes are no longer impenetrable barriers. Even without radio, the illiterates can have access to communication through friends or relatives via conversation or other means of communications (Brown, 1970). As each developing society is moving toward moderniza-tion, there is no escape th~t Western communication technology and models will have to be adopted.…”

Section: Reproduced By Sabinet Gateway Under Licence Granted By the P...mentioning

confidence: 99%

On the imbalance of international communications

Hsia¹

2022

JCSA

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INTERNATIONAL communication today is For this typified by the southern flow of Information, from the northern hemisphere to the south- ern hemisphere, dominated by the de- veloped nations in information gathering and dissemination, and intensified by tech- nological advances in communication in the last two decades. The incessant cries of "cultural Imperialism," "cultural domina- tion," and "cultural invasion" echoing from Africa, Asia, the Middle East, and Latin America have precipitated a rigid control of communication in many developing coun- tries. The imbalance of communication flow, castigated, and denounced by every developing country, is considered to be the source of all evils, ranging from the failure of politico-economical policies and erosion of social norms and values to street crimes and prostitution; nevertheless, the verdict is still not yet in. This study attempts to illustrate the fundamental problems, to ex- plore the consequences of communication imbalance, and to examine communication dysfunctions in order to provide a set of solutions specifically addressed to the ell- mination or the reduction of the detrimental effects of communication dysfunctions. In the meantime, evidence is provided to sub- stantiate the contention that communica- tion imbalance can be eventually corrected, not by control but by allowing the free flow of all types of communications. Japan is a typical example: she absorbed the best and discarded the disharmonious features of Chinese and Western civilizations. Further attempts are also made to examine the in-herent, natural immunity of cultures against alien concepts and practices. The conclu- sion is aimed at the battle cries of "cultural imperialism": much ado about nothing.

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Section: Reproduced By Sabinet Gateway Under Licence Granted By the P...mentioning

confidence: 99%

On the imbalance of international communications

Hsia¹

2022

JCSA

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“…He showed that illiterate •and poorly educated people learned agricultural innovations contained in pr inted media . A study done in 1970 replicated these results by showi ng that illiterate farmers had access to printed informa tion from literate friends or household members (Brown , 1970). Both of these studies illustrate the functioning of the two -s tep flow .…”

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confidence: 77%

Mass Communication Campaigns for Environmental Education in Developing Countries

Dodd

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The real effo rt, however, came from those who had the patience to allow me to learn and the energy to do what ever possible to ensure my success. Mom and dad, you gave me the values to believe in what I was doing. Teac he rs , friends and family, from the Un ited States and Honduras, you kept me alive. To all of you, your efforts appear on these pages, and my lessons are a res ult of your caring .

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Tracing the linkages of world views, information handling, and communications vehicles

Reisner¹

1992

Agric Hum Values

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Communication and Agricultural Development: A Field Experiment

Cited by 8 publications

References 0 publications

On the imbalance of international communications

On the imbalance of international communications

Mass Communication Campaigns for Environmental Education in Developing Countries

Tracing the linkages of world views, information handling, and communications vehicles

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